Why Web Design Will Still Matter in 2023


As we move into 2023, the number of ways companies can engage with their customers is increasing. And as the number of apps, browser extensions, social media feeds, newsletters, vlogs, and podcasts proliferate, you can be forgiven for thinking that websites are a little less necessary than they used to be, 2021.

The truth, however, is that websites remain an irreplaceable part of the digital landscape and will continue to do so until 2023 and beyond.

Websites, as the cornerstone of a centralized, privately run digital experience, could not be more relevant. Unlike competing technologies, websites allow almost complete control over their source code, allowing skilled designers and developers to compete against the biggest names in their client industries in a way that is simply not possible in strict control systems such as social. media.

Quality web design not only helps businesses increase their traffic, but it can also increase the quality of that traffic; an attractive and easy-to-use web page will encourage web users to stay on the page longer, and explore more of the content it links to.

Websites vs Social Media

For many brands, social media is their go-to option to connect with customers. Especially platforms like Facebook and Instagram. While billions of us are happy to spend our free time on social media, it’s not a great platform for informed decision making or task completion. For any type of productivity, websites are better:

  • Flexibility: Websites can be customized to fit a company’s vision and values, but social media tends to amplify accounts that reflect its own values.
  • Ownership: When you publish on your website you own your content, when you post on social media the platform usually owns your content.
  • Investment: As we’ve seen recently with a certain bird-themed social network, you can spend years investing time in your social media channel only to have it derailed by an individual with their own agenda.
  • Availability: Websites can be found on search engines, and although the algorithms of these search engines control, competition across different search engines keeps search algorithms honest. Social media networks use a single algorithm, leaving them free to skew browsing in any way they choose.
  • Scalability: Websites can take advantage of the latest technologies to improve user experience, on social media user experience is controlled by network decisions.

Websites vs Apps

When it comes to owning a piece of the internet, a connected app feels like ownership. However, websites have several advantages over an app, from a better user experience to lower development costs. And finally, apps are also controlled by 3rd parties.

  • Accessibility: Websites are universally accessible, while applications are usually limited to certain operating systems or platforms. If you want to distribute to devices, you will need to be approved by the store owner who can (and will) change the terms and conditions of store distribution without consulting you.
  • Flexibility: Websites provide a greater level of flexibility and scalability than apps.
  • Cost effective: A simple website can be created and launched in a weekend, they are much more cost effective to develop and maintain than apps.
  • Availability: Search engines have evolved around website technologies, and it is much easier to create an accessible website than an app that ranks highly in an app store.
  • Universal: Websites have lower entry costs for users, and no downloads or purchases are required.
  • Third party features: Websites can integrate 3rd party content such as chatbots, payment gateways, and forms, which generally require licensing to be included in an app.

Websites vs. Podcasts and Vlogs

There’s no question that podcasts and vlogs are engaging types of content. However, they are very limited in terms of different types of experience. These tend to be passive, linear experiences. Even if your podcast opens itself up to listener interaction, your customers are still passive consumers.

  • Cost effective: Websites can be set up very cheaply, while podcasts and vlogs on the other hand need high production values ​​to compete.
  • Longevity: Well-written website content can stay relevant for years, the lifespan of a vlog or podcast is often just a few months.
  • Flexibility: Websites can embed podcasts and vlogs, as well as almost any other content; podcasts and vlogs can only ever be podcasts and vlogs. Websites will continue to evolve long after podcasts die out.
  • Simple: There are now a range of no-code options for creating a reliable website, meaning it can be done without much skill or experience. Producing podcasts and vlogs requires a lot of technical knowledge.
  • Availability: Like other technologies, podcasts and vlogs cannot compete with websites when it comes to search engine optimization.
  • Faster: A well-designed website is much smaller than a podcast or vlog, making it cheaper and easier to access, especially on a cellular network.

Websites in 2023 and Beyond

In 2023 websites will still be a vital part of a successful business strategy and web designers will continue to be essential members of any team.

Websites continue to offer numerous advantages over other technologies including increased flexibility, cost-effectiveness, and better search engine opportunities.

Unlike social media platforms that allow you to customize some assets like avatars and colors, websites can be completely customized to fit a brand’s tone and style. Additionally, websites have a much lower barrier to entry than podcasts, vlogs or apps. While apps can offer a richer feature set than a website, this is offset by the limitations of platform and device capabilities that apps impose.

Websites will continue to evolve as the technology landscape changes. Over time, new ideas will emerge to consume digital media, offering unique new experiences – for example, the mass adoption of AR (Augmented Reality) is just around the corner. However, the website is perfectly developed for the simple types of customer interaction that businesses rely on, and will continue to matter in 2023 and beyond.

Full vector image on Freepik



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