As a business owner, you are probably aware that having a website that stands out can be great for your brand. However, if you’ve equated standing out with having a twisted design, you may want to change your mind. While it may be tempting to want a website filled with all kinds of bells and whistles, sometimes less really is more. In fact, research shows that simple websites actually tend to perform better.
Let’s talk about why simple website design it can be a great option for your business.
Provide a better user experience
All the best websites are built with the user experience in mind. When people visit your website, they should have no difficulty reading the pages and finding their way around. Having a simple website can help with this because a minimalist design means there is less room for visitors to get confused. Plus, having a more intuitive design will automatically make it easier for people to find exactly what they’re looking for. When the time comes for them to buy something, it will be easier for them too.
If people visit your website and have trouble navigating it, you can almost guarantee they won’t stay long and likely never come back. On the other hand, visitors are more likely to spend money with companies whose websites offer a pleasant experience.
Allow visitors to focus on your content
You may be aware that having content on your website is of the utmost importance. Your content is what allows people to learn more about your brand and the products / services you offer. No matter how good your content is, however, you only have a couple of seconds to grab people’s attention. With a simple website design, visitors can instantly focus on your content instead of being distracted by different elements of your design.
If your content provides answers to your visitors’ questions, you will be able to establish yourself as an authority in your industry. This will allow you to build trust with your audience which can ultimately lead to people wanting to become customers.
Better loading times
If there’s one thing nobody likes, it’s waiting for a website to load. Consequently, it is essential that your website loads within 1 to 2 seconds. Something longer and you risk people leaving the site. Once a person leaves, they are likely to visit one of your competitors’ websites and that’s the last thing you want. Fortunately, having a simple website can make this problem much less likely to occur. By eliminating large images and complex features, your website will load much faster.
High conversion rates
Getting people to visit your website is one thing, but the most important thing is that they become customers while they’re there. It’s no secret that getting visitors to buy something or book an appointment can be difficult, but the good news is that a simple website can help with that. For starters, people shut down when websites are very busy and are constantly trying to get them to buy something.
Keep in mind, however, that it’s still important to include Calls to Action (CTA) throughout your website. A CTA is designed to nudge your visitors to take a desired action such as visiting a product page or contacting your business.
Easier to maintain
One mistake many entrepreneurs make is forgetting that their website is a “living” thing. Essentially, this means websites will require maintenance and updates over time. One of the best things about having a simple website is that both of these things are a lot less complicated.
For business websites, this is incredibly important because having an outdated website can be confusing or lead people to think your business is unprofessional. Also, having a simple website tends to mean there are fewer opportunities for your site to crash and / or have bugs.
Sometimes simplicity is the key
Having a “busy” website can be tempting, but it could hurt your business in the long run. A more simplistic design, however, could help you increase your revenue and give your business a stronger reputation among your audience. Instead of thinking of a simple website as boring, see it as an opportunity to set your business up for success.
At Local SEO Search, we have years of experience building websites that put our clients’ needs first. We focus on providing attractive, easy-to-use sites, and our primary focus is on seeing results. If you would like to learn more about our web design and development services, contact us today to schedule a free consultation.