Which advertising agency is best for your business?

Knowing that you need a partner to help you with your online marketing is the easy part. Finding the right partner is much more difficult. You need someone who truly understands your business, your goals, and what a smaller business needs when it comes to digital marketing.

Plus, you need expert help at a price that makes sense for your business. How can you find the right advertising agency for your business?

It’s all about asking the right questions. Here are four questions you need to ask yourself before signing up for marketing services.

How many small businesses have you served?

One of the most important things to look for in an advertising agency is their experience with smaller companies. Unfortunately, while an agency may accept a smaller client, the focus is often on large companies with large budgets. You don’t want to end up being ignored – you deserve high quality service.

Then, start by asking the agency how many small businesses they have worked with and how many are currently on the client list. This will give you a good idea of ​​how focused they are on helping customers like you succeed.

At Local SEO Search, we pride ourselves on working with small and medium-sized businesses only. You never have to worry about playing in the background for a bigger company. We give small businesses the attention they deserve.

What are the names of some current or former customers?

Once you’ve established that they work with small businesses frequently, it’s time to find out how those customers felt about the process. Ask the agency for the names of small business clients you can contact for a reference.

You can also look at the online reviews for the agency. Are these reviews mostly from large companies, or are small businesses happy with the job as well? Do the reviews seem valid or are they fake?

After reaching out to small business clients, ask them what it was like working with the agency. Was the communication good? Did they get new leads and customers? Did they feel appreciated? If the business is no longer with the marketing company, ask if they mind sharing the reason.

The information you receive will tell you a lot about how you might be treated as a customer.

What can you bring to my business?

There are two things you are looking for in the answer to this question. First, do they understand that every company has unique goals? If so, they will answer this question by asking you what you are looking for and what your goals are. This is a great sign!

Also, you need to make sure the marketing firm doesn’t make promises that are too big, too good to be true, or too general. “You’ll get more website visitors” isn’t a great answer, because getting a lot of hits from Russia won’t help your business grow. Instead, the agency should talk about leads from your ideal target market and customers ready to buy.

Remember, if it’s too good to be true or too cheap, they’re probably using underhanded tactics or won’t be able to deliver on their promises. Don’t fall for it!

What do you think of Gray Hat SEO?

The last question to be determined what an advertising agency it’s best for your business has to do with ethics.

There are two main types of SEO. Black Hat SEO uses underhanded tactics that are penalized by Google and will bring you more headaches than long-term success. White hat SEO follows the rules and is what you are looking for to achieve excellent results that will last over time.

Gray Hat SEO is in the middle. It’s not technically against the rules, but it’s against the spirit of what Google is trying to accomplish online. Asking if a company agrees with gray hat SEO will tell you a lot about their ethics. Most agencies don’t publicly admit black hat tactics, but if you agree with gray hat SEO, you should rule them out immediately.

It’s important to stick to the rules, both for your long-term marketing success and for ethical reasons. Local SEO Search only uses white hat tactics and works to partner with Google by creating business websites that are highly useful, engaging, and relevant to your target audience.

Find the agency you need today

As a small business, you deserve a marketing agency that is legitimate, has experience in digital marketing, and gives small businesses the attention they need to be successful. You should never feel abandoned by your agency or left in the shadow of large companies and budgets.

This is why local SEO research is an excellent option. We specialize in helping small to mid-sized businesses get the ideal leads and ready-to-buy customers they need to grow. And we do this by using long-term ethical strategies that will help strengthen your online presence for years to come.

If you’re interested in learning more about what Local SEO Search can do for your business, contact us today! We offer a free consultation and will answer any questions you have. We can’t wait to talk to you!

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