User Experience (UX) design and User Interface (UI) design are sometimes two terms that people mistakenly use interchangeably. While features of each are interconnected, there are distinct differences between UI / UX designs.
According to Internet Live Stats, there are over 1.9 billion websites, but not all of them are active at the same time. No matter how you charge for it, there is plenty of competition to grab and hold the user ‘s attention. Good UX is only part of the equation. For a truly stellar site, you also need to offer an excellent interface.
A little knowledge of the difference between the two and what works is required to get data from good UI and UX. Although they are woven in and out of the same design, they are different.
What is the Biggest Difference Between Good UX and UI?
UI is the functionality of the design and what users see. How do they interact with different features? UX is the way things come together – both visually and interactively – to create a feeling for the user. You can definitely see why people confuse both because they are both about interacting with a website or an app.
Specialized design firms specializing in all disciplines often have staff members. However, UX designers are aware of UI as well, and UX designers are mindful of UX as well. How can you ensure that you are offering excellent UI / UX design while covering the full spectrum of requirements for each of them?
Ensure Efficient UX Design
Good UX design increases conversion rates by 400% or more. The site visitor walks feeling overwhelmed and frustrated. What are some of the most important aspects of good UX design?
1. Create a Good Structure
What is the hierarchy of your site? What is the first thing the user sees when they pull it up? How do they go from page to page? A well-designed website ranks various aspects of the page, and naturally new content falls into the appropriate category as it grows.
When creating a structure for your site, think about how it might expand over the next five years. You want the hierarchy to work from day one, but you also want to think about significant changes in content that you might see down the road.
Even your shipping hierarchy should easily accommodate new areas. Plan for the unexpected, so you know how to work it into the overall design when you need it.
2. Choose Beautiful Aesthetics
You have a few seconds to make a great impact on your site visitors. Take the time to make sure your design works and is visually appealing. Your color palette should work, images should be crisp and relevant, and typography should be legible and attractive.
Step back from your computer and look at your past design. Does anything stand out that is not pleasing to the eye? Get feedback from visitors on what they like and do not like. With a focus on the user experience, the best source of constructive criticism comes from your audience. Listen to their concerns and thoughts.
3. Communicate with Site Visitors
Most experts agree that users want an interactive feature on sites and apps. People want to know that you hear them and get an answer. Some ideas include the option to add live chat to your site or capture customer SMS support.
Put yourself in their shoes. A customer may visit your site for the first time, having never commented on your brand. They have no reason to trust you or to follow through on your promises. A potential guide may have a few questions before parting with their hard-earned dollars.
Adding different ways to communicate shows that you will be there if they have a problem. It’s much easier to trust a company when you know you can make a phone call, have a live chat or send an email and get an almost instant response.
4. Add Clear Direction
Excellent UX is intuitive. You should add calls to action (CTAs) and images telling the user where to go. You can use graphic arrows, people looking at the next step, or focusing on the next step, words or CTA buttons.
Get feedback on how clear the instructions are and amend as necessary. The user should not have to stop and think about what to do next. Everything on the page should direct them towards the ultimate goal.
5. Breakdown of Complex Data
Every industry has complex data that is difficult for non – experts to understand. Breaking down complex information and sharing it in a simplified way is part of a good UX.
One example is the registration process. Instead of just displaying text, a good UX designer would number the steps. Visualization helps to increase comprehension.
Adopting Effective Interface Design
The User Interface influences UX and is related to how the design works. The UI designer thinks through the expectations of the visitors and then creates an interface that is not frustrating. UI works within the framework of the website to develop functional features. User experience is not the overall focus of the UI, but it is related to the planning stages. What are some features of good UI design?
1. Set Standards
For a design to have good interfaces, it must function as expected. Have you ever clicked a button, and nothing happened? Decide how you want things to work and the acceptable minimum standards for your site.
For example, what happens when someone clicks on a link or a button? How does the user know that their action created the expected result? Consistency is crucial to how a site works.
2. Choose the Right Colors
While UX designers look at the emotional impact of different colors, UI designers look to see if the colors match branding and how well the different ones contrast in terms of readability and usability. UI / UX design often bridges the work of the individual designer, so the employee ensures that everything works as intended, emotionally and functionally.
You may work with another designer to make the site aesthetically pleasing while taking advantage of the emotions that are driving users. For example, some people love blue, so a blue button can have positive results.
UX and UI designers use split testing to find out which users respond best to them. Then make adjustments as site visitors respond.
3. Focus on Cognitive Affairs
According to the Interactive Design Foundation, people can only keep about five things in their short – term memory. Designers should work with recognition instead, because users tend to rely on tips to get what they want.
UI designers can develop an intuitive navigation system and then use the same tips on every page, such as location, color and language. Users can then identify the system without having to memorize it.
4. Prevention of Errors
Your task is to ensure that errors are kept to a minimum when designing a website or app. One of the most significant parts of a designer’s job is testing and retrying.
Consider all the problems a user may have, such as broken links, unseen images, or incomplete actions. How can you keep those problems from happening in the first place?
Error prevention is especially crucial when designing software as a service (SaaS) or apps. Frustration users quickly grow and find a solution other than solving a problem. You are much better off avoiding the error in the first place.
How Do UX and UI Work Together?
You probably already understand how closely UX and UI combine to create a usable experience. The UX designer pays attention to function and interactivity, while the UI designer thinks about how the interface looks.
UX pays attention to the flow of the website and when users start, go ahead and end up. On the other hand, UI figures out how the elements look to the viewer and where everything is placed.
The UX team may decide to add an extra button to the page. The UI team needs to determine where it should be placed, if there are any size requirements, and how it affects usability on desktop and mobile devices.
While each has a different function, user experience and user interface must work together to create a usable site that responds to the audience. You can’t have an excellent UX without an excellent UI, and vice versa. The best designers consider both and implement them to their maximum potential.
Image featured by Pexels.