30 second summary:
- 12 months, several curved balls and some master strokes
- If you missed it, today is a great day to look through the Search Engine Watch goal for the past year
- Key topics that were on top in 2021: Google updates, cookie death strategies, mastering the elements of the customer experience, building trust, and alternatives for search marketing and positioning
While the world, people, and of course, businesses have been through a year of uncertainty, these article crackers have given your strategies an unfair advantage.
You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we have answered everything around this riddle. This piece touched on every aspect, angle, and action point that SEOs needed to know.
The advertising and search technology industry continued to remain precarious that Google will use cookie deprecation as a new way to establish market dominance to fuel their own interests. Google expert Susan Dolan drew on her rich experience and detailed realities of the search landscape. He also shared insights and predicted future key themes that emerged from the death of 3p cookies.
As the industry hailed BERT, the update to Google’s Multitask Unified Model (MUM) in June 2021 opened up new dimensions of the search experience. The heated competition for search visibility between companies and advertisers has left SEO professionals and agencies with another burning question: “How are we going to win MOM’s graces?” Joe Dawson’s Complete Guide left no stone unturned.
“Kill your loved ones”, yes, we said it! While it sounded outlandish, this piece contained wise and valuable advice from best-selling author Joe Pulizzi on why this could be one of the best business decisions you could have made in 2021.
Everyone is obsessed with Google, but did you know that Reddit is the seventh most popular website in the US while Quora has a DR of 91? This guide shed light on how your search strategy could benefit from these platforms with diversification, take advantage of great brand-building opportunities, and improve your EAT position.
The third-party cookie still sits at a crucial intersection between digital marketing, SEO, paid media, web design, and various commercial bribes. The industry needed to think well and think differently for a contingency plan. SEO pioneer, serial entrepreneur and best-selling author Kris Jones helped weave a tight SEO and search marketing strategy long before 2022. Why? Because one point in time saves nine.
The internet has continued to move in a privacy-centric direction as a response to growing consumer demand for a transparent, accountable and ethical view of their data. First-party data has become indispensable and consumer confidence invaluable. As the playing field got closer and closer to the big reset, we revealed some first-party hidden gems that any business could use to redesign their search marketing strategies.
The history of SEO and UX began nearly 20 years ago with both of them making a foray into the market in the 1990s. Since then, SEO professionals have seen seasons change and Page Experience, coupled with analytics, has finally made UX a key ranking factor. Atul Jindal has condensed years of his experience working with Fortune 50 companies in this SEO guide to help you win the SEO and search experience.
The pandemic hasn’t made us forget that while every company is unique, budgets have also taken a hit, making the allocation rigorous. But why do so many companies still stick to the “big boys” when allocating spending? Adzooma CEO Rob Wass and Akanshaa Khare of the University of Cambridge have joined forces to challenge this notion. They produced some truly unique insights that would make stakeholders rethink their media spending habits.
Everyone remembers the chaos surrounding the Core Web Vitals in early 2021. SEO experts were eager to move forward with optimizing their site, and Twitter threads were full of speculation. Armed with information, we shared a 28-point checklist on action items to identify, optimize and embrace the inevitable roll-out of these new classification factors.
Thank you for being invaluable supporters on our journey. The Search Engine Watch team wishes everyone a happy end of the year and an adventurous 2022!
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