Is it worth investing in a website maintenance plan?
Your website is the backbone of your online presence. Help increase your credibility, promote your business, engage your audience, and increase conversion rates.
Today, around 71% of small businesses have a website.
However, in addition to having a professional and well-structured website, proper care and routine maintenance are required if you want to thrive and keep up with the competition.
But why should you consider investing in a website maintenance plan?
What is a website maintenance plan?
Simply put, a website maintenance plan is an ongoing service to maintain and support the overall health of your website. This ensures that the online site is functioning at full capacity.
By keeping the site updated and relevant, the service also helps maintain the value of your website over time.
A good web maintenance plan should include:
• Ordinary maintenance of the website and the server
• Continuous improvements to fix bugs and compatibility issues
• Website coding
• Assistance for digital marketing
• Analysis, reporting and analysis
Why website maintenance is important
Your website is a significant investment. Unlike your employees, it works around the clock for you. However, a website is never truly complete. This is why your online site needs care and attention.
1. Advanced security
Hackers attack more than 30,000 websites every day. Therefore, businesses can no longer take online security lightly. To protect your business from cyber threats and protect sensitive data, constantly monitor your website and invest in the latest security updates.
When your website is not well maintained, it will be vulnerable to a variety of online attacks. A comprehensive website maintenance plan will go a long way in securing your website. This in turn will protect your business, your customers and your reputation.
2. Better user experience
A well-curated website not only attracts visitors online but also maintains their levels of interest. If your website doesn’t provide a satisfying experience, around 88% of users are less likely to return to the site. This is why you should make sure your website is user-friendly and offers a personalized shopping experience.
A knowledgeable maintenance team will focus on resolving any issues that may be affecting the user experience. This includes resolving slow speeds, page errors, and broken links, as well as implementing updates that provide new features and improve the functionality of your site. This will help you compete favorably in the market.
3. Beneficial for SEO
Search engine optimization plays an important role in getting your content in front of the right people. However, SEO is an ongoing process that requires sustained effort. Part of this involves making sure your website matches the branding with the search engines.
Good site maintenance can boost your SEO efforts. Regular maintenance and updates will ensure that your site is compatible with the latest algorithms and tools. This will help improve your search engine rankings, making it easier to find your business online.
4. Regular updates
The digital world is fast. To make sure you deliver value to users, you need to keep your site up to date and improve your services. Regular updates will help you improve the performance of your website, keep it up to date and make it more efficient.
A website maintenance plan will include updates to plugins, frameworks and scripts. The updates will also affect other components that your website relies on to function. The website maintenance teams will use the latest techniques to ensure that your site is compatible with new technologies and works correctly on all devices.
5. Reliable website backups
A good maintenance plan offers website backups. A backup is a copy of your website files and related databases which are then stored in a safe place. This allows you to restore your website to an earlier state after a security incident.
By ensuring that your data is easily recoverable, backups can prevent data loss and serve as a safeguard in the event of human error. This helps minimize business disruptions and gives you complete peace of mind, allowing you to focus effectively on your core business.
6. Strengthen your company’s reputation
Your website is the first point of contact for both existing and potential customers. The site says a lot about your business and its values. A well-maintained and optimized site will make you look innovative, secure and relevant.
Professional web maintenance helps to inspire customer confidence. When your website meets the standards expected of a professional site, people will perceive your business as an activity that emphasizes quality. A strong brand image will in turn help attract new customers and retain existing ones.
7. Adequate monitoring and monitoring
Once you spend your time and money on maintenance, you will definitely want to know how your website is doing. When working on your site, the maintenance team will collect valuable data and provide you with reports that will help guide future changes.
This information will provide you with insight into how your campaign is progressing and will help you determine if you are on track to achieve your online marketing goals. Experts will provide advice on what needs improvement, something that will enable you to develop a solid online marketing strategy.
8. Other conversions
One of the main goals of any business is to make a profit. To do this successfully, you need to attract new customers and keep existing ones coming back. Your website is your showcase; this is why you need to make sure it helps convert visitors into buyers.
Good web maintenance can help generate leads.
New content, search engine optimization, improved site speed, and consistent site features will help you drive more traffic to your website. This will go a long way in increasing conversions and contributing to your bottom line.
9. Save time and money
Without proper maintenance, problems and problems on your site will build up and get worse over time. This can result in downtime and lost revenue. It could also cost you a lot more to fix the problems.
A website maintenance plan includes ongoing monitoring that helps detect and address issues early. This ensures that your website runs smoothly, which will help you avoid stressful emergencies and save you time and money.
We help you achieve success
Are you looking for a reliable website maintenance company?
LocalBizGuru is an online marketing company that is committed to increasing your web presence so that you can be found by customers.
We have the knowledge and experience to help you succeed.
Contact us today to schedule a meeting to discuss which website care plan is best for your business goals.