The average subscription to an SEO analysis site (like Semrush) ranges from $ 100 to $ 500 per month. A month! And this is just to access the software. It does not include training on how to use it, what the analytics mean, or how to apply them to your business.
Even if you took one of the Free SEO courses that are out there, you still have to look at how long the training would take and how much your time is worth.
When you hire an SEO expert, not only does he already have all the SEO tools, but he has years of experience. You are paying them for their opinion, time and perspective. Find out why it’s worth working with an expert below.
They can help you identify what’s wrong with SEO tools
SEO isn’t just about keywords. There are a handful of factors that Google takes into account when deciding search rankings, and they can change or add components at any time. SEO experts are committed to keeping up with these algorithm changes and are always trying to be one step ahead.
For example: let’s talk about bounce rate. Do you know what this is? It is the time that people spend on each of the pages on your website before they leave your website. The more time people spend on your site, the more valuable Google believes your content is.
Google will then add your bounce rate to the quality of your page, which it uses to decide search engine rankings.
An SEO expert knows how to find your bounce rate, can help you determine what’s wrong, and propose solutions to keep consumers on your website longer.
If bounce rate isn’t the issue, they can work with you to find what’s wrong on your site and improve it. Maybe you need better site authority. An expert knows how to help you get it.
They reduce the burden of content creation
Any small business knows it needs to constantly create content to stay relevant in today’s world. In fact, some experts think you should post on Instagram twice a day, as posts “live” in the timeline for only about 12 hours before being buried by the most recent posts.
While your SEO expert may not be creating Instagram content, the keywords and branding tips they suggest can give you ideas. For example, if you know you need to target KW’s “window replacement tips”, you can use them to inspire your content.
You could do a podcast by interviewing your business founder and titling it “X Window Replacement Tips After 50 Years in the Industry,” then create podcast posts for the content.
Reusing content across multiple platforms is one of the best things you can do for marketing these days. Your marketing professional can help you turn a video into more than five other types of content.
It saves you time
Let’s be honest: you’re not paying yourself enough for your time (if you’re paying yourself). As a small business owner, you’re already doing the work of a dozen people, and SEO is just one more thing to add to your already full plate.
Working with an expert lightens your load a bit and can increase your profits enough to hire someone else to help lighten it even more.
If you’re just looking into SEO and aren’t convinced that the money for an expert is worth it, here’s just a taste of all the tasks required to write an article like this (for example):
- Need for identification
- Keyword research with SEO tools
- Primary keywords
- Keyword Difficulty
- Secondary keywords
- Brand strategy
- Audience research
Without an expert, not only do you have to do all of this, but you have to learn how to do it right. Hiring a professional is a better use of your time.
It is safer for your rank
In the early days of SEO, people did a lot of imprecise things to rank their sites higher on Google. We’re talking about keyword stuffing, using low-quality backlinks, and things Google would penalize you for today.
Yes, Google penalizes companies for making SEO mistakes, even if they were just beginner mistakes. And with the search engine ranking competition so high, you can’t afford to go to the bad side of Google.
SEO experts know all of these downfalls and can help you avoid them and fix the ones you are already doing.
Take the pressure off – hire an SEO expert to help you!
When running a small business, asking or paying for help can feel personal. It’s your business and you want to be the one who does it all. If you’re not the one doing it, how can you be sure it’s done right?
We understand that feeling. However, hiring an expert with professional SEO tools will ease some of that pressure and provide better results than if you did it yourself.
Find out how to get started by contacting us today.