Google now allows companies to show their commitment to environmentalism in the Google business profile.
This helps companies take advantage of growing environmental awareness among consumers in the wake of concerns about climate change and sustainability.
An increasing number of customers value eco-conscience
In a survey conducted by Google, 82% of consumers indicated sustainability as a top priority in purchasing decisions.
Reflecting this, he saw “recycling” as one of his most popular searches, with an average popularity score of 81 out of 100.
Questions such as “climate change”, “sustainability” and “renewable energy” also attracted considerable interest.
A 2021 report from Ipsos, the world’s third largest research firm, found that 68% of people believe that if companies don’t act now to combat climate change, they are failing their customers.
GreenPrint’s 2021 Business of Sustainability Index and an environmental technology company found that 78% of Americans are more likely to purchase a product that is clearly labeled green.
Businesses can now highlight recycling capabilities
Since the birth of the environmental movement in the 1970s, one of the main challenges has always been to provide access to recycling services.
By recognizing the desire of customers, more companies are providing these services.
To help users find which stores recycle what and where, Google has added a new recycling attribute to business profiles, making it easier for people to find recycling points in search results and in Google Maps.
Whether consumers are looking for places to recycle plastic, glass bottles, or an old TV, a simple search now can point them in the right direction. Adding this information allows companies to reap the rewards of environmental management.
Adding recycling to company profiles
There are currently more than 3,000 categories of Google’s business profile, with attributes that fall into two classifications: subjective and factual.
Subjective attributes are things like whether an activity is good for kids or is casual. These are derived from the opinions of users who have reviewed the business.
Whereas de facto attributes, such as recycling, are retained by the company.
Adding recycle to a Google Business profile takes just a few clicks. Start by navigating to the information tab and clicking “From Company – Add Attributes”.
By selecting “recycling” from the attribute list, your business profile will appear in searches for people looking for ways to dispose of items in an environmentally friendly way.
This new attribute joins other common categories popular with consumers, including affordability, services, payment options, and health and safety.
Google continues to be committed to sustainability
Google isn’t just encouraging other organizations to adopt green practices; the search engine has been carbon neutral since 2007 (the first major company to do so), with the aim of becoming completely carbon free by 2030.
From energy-efficient data centers to contracts to create nearly 6 gigawatts of renewable energy around the world, Google is rooted in the sustainability movement.
Google currently operates the cleanest cloud in the industry and provides humanitarian, scientific and environmental geospatial information for analysis via the Google Earth Engine.
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