The Case for Building Dynamic Landing Pages

According to Klipfolio research, users spend an average of 52 seconds on a web page. With little time to influence it, you need to think about how best to help your consumers understand what your product or service does and why they should care. It’s not enough to describe your value – great landing pages will take the extra step and show this too.

One powerful way to do this is to provide a genuinely responsive teaser to show what your product looks like, how it works, and what value it can create. This means incorporating unique features from your functional, responsive product on the landing page. However, this should be a “mini-product experience” that users can try rather than a freemium version of your product. If done well, the dynamics will pay to capture users longer, increase their reflection time, and drive your conversion rate as a result.

By building more dynamic landing pages through product experience the game can be completely changed. Here are some strategies to consider.

“Ask & Change” for More Personalization

“Ask & Change” is valuable for services that have multiple potential value propositions for different audiences. The simple arrangement here is to have a popup box that asks the visitor what their profile is (and a few other questions in return). You can then motivate the page to convert according to their input, ensuring a more customized experience and increasing its chances of conversion. By doing this, you are taking on the responsibility of the consumer to find out what is relevant to them, and to eliminate any potential confusion.

A great example of this is the Penn Foster University website. It has developed a UX optimized for organizations, high school degree seekers, and upgraders alike. Each has a completely different, carefully designed interface that matches the different needs of visitors. For example, while a senior student may enjoy browsing the career path section, a senior storyteller is likely to search for specific career areas. It is crucial to consider such a distinction, as a deliberate and strategic user experience can raise conversion rates as high as 400%.

Real-Time Displays to Hook the User

Real-time demo means you take a complete sample or clickable and responsive version of your product and embed it in the flow of your landing pages. In this way, the user can get a quick “test drive” and you can easily express the value that would be abstract or difficult for the user to imagine or even imagine. In addition, users always want to know how a product might affect them personally, and live demo gives them a hands-on experience.

Companies that incorporate live demo have created the power to engage user curiosity and create a strong connection with their products or services. Notion, for example, uses a “templates” section with pre-built pages that can be easily opened and browsed without registering or downloading anything. The beauty of this product lies in the simplicity and efficiency it offers, rather than giving a user a self-promoting copy. Even such a simple live demonstration can help build considerable confidence in the product and encourage users to make high value purchases.

Calculators Provide Value

Despite its simplicity, calculators can increase audience engagement by 38%. Undoubtedly their main advantage is to provide a personalized solution to the actual needs and expectations of users. ROI and savings calculators can be very interesting, especially when they speak of a value that is not easy to calculate or when the user would not implicitly know that savings are to be made by using a particular product.

Butter Payment, uses this tool very effectively. Because her customers do not need to know that they have an involuntary arousal problem that is worth solving, she uses a calculator on her site to show the problem and calculate the added value for potential customers.

HubSpot has also mastered the tool: Its ROI Ad Calculator presents the results that can be brought to its software. HubSpot’s interactive website grader then guides the user towards its comprehensive marketing offerings. It is this graphical visualization that companies must adopt to convey true value.

The Charm of Interaction Experience

Interactive design is said to encourage responsiveness and real-time interaction of sites through the roof. By incorporating an interactive page or experience, even if it’s not directly on your landing page, you can craft a unique experience aimed at providing lasting, meaningful insight into your product or service.

Calm “Do Nothing for Two Minutes” is a simple but effective way to show users the value of meditation in their daily lives and guide them to download the app.

But it also works great for consumer products: Nike’s Digital Foot Measurement tool is another great feature, allowing users to “try on shoes” with their cameras and scan their feet to make the right measurement through AR.

The videos are Attention Magnets

Given that viewers absorb about 95% of the message while watching videos, compared to 10% when reading text, there is no reason why you should incorporate videos into your landing pages. Next, videos can be incredibly simple: Insert a graphic diagram or real images to explain the product, show the step – by – step process, and convey value with raw, unfiltered footage.

Calendar, for example, has various videos on its landing page, including a colorful 56 – second, upbeat, colorful clip that shows how simple it is to get started with the product.

Guide GIFs to Visualize Product Features

As small animations, GIFs represent the perfect middle ground between images and videos. They allow you to show users the value your product adds, giving an attractive look at the actual interface. The small scope of GIFs is a limitation and a benefit: You can not only showcase a particular aspect of your product but also focus on inspiring an accurate user feeling.

Grammar, a grammar correction tool, relies on GIFs to give users a taste of their UX. With a quick overview of product functionality across popular platforms, including email and social media, users can see exactly how the product can make their daily lives easier. And by incorporating GIFs on the right side of the landing page, the user’s scrolling experience is not disrupted.

Interactive product experiences can entertain and address pain points, adding dynamics to an otherwise static page. Especially when customizing based on user attributes, the main advantage of these features is that the users dealing with them are probably the same users who are interested in the paid product. To ensure that the product experience does not directly compete with the main offer, clearly distinguish it and direct the user towards a direct call to action.

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By LocalBizWebsiteDesign

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