As an entrepreneur, you know it’s important to be visible online. You may have heard of SEO and may even use some basic SEO tactics to improve your website’s visibility.
But what about technical SEO? This is an often overlooked area that can make a big difference in how your website performs in search engines. In this blog post, we will discuss the basics of technical SEO and how you can use it to improve your website’s visibility and ranking.
What is technical SEO?
Technical SEO is the process of optimizing your website for the technical aspects that affect your site’s visibility in search engines. This includes things like site structure, code optimization, and server configuration. By improving these technical factors, you can improve the visibility and ranking of your website in search engines.
Here are some common technical SEO activities you can use to improve your website’s visibility:
- Optimize your site structure
- Optimize your code for search engines
- Improve your server configuration
- Use keyword-rich titles and descriptions
- Add a sitemap file to your website
- Submit your website to search engines and directories
These are just some of the many technical SEO activities you can use to improve the visibility of your website. If you don’t know where to start, we recommend that you speak to a marketing expert. They can help evaluate your website and give advice on how you can improve your site’s technical SEO.
How technical SEO helps your site rank
Technical SEO can help improve your website’s visibility in search engines in several ways. First, by improving the technical factors of your site, you can make it easier for search engines to index and crawl your website. This can lead to better visibility and a higher ranking on search engine results pages (SERPs).
Additionally, technical SEO can help improve click-through rates (CTRs) from SERPs. This is because this strategy can help make your website ads more relevant and targeted to searchers.
Finally, technical SEO can also help improve your website’s conversion rate by making it more user-friendly and accessible. Since ease of use and accessibility are part of Google’s algorithm, your site will not only be ranked higher, but it will also be easier for your prospects and customers to use.
Best practices to use on your website
Whether you’re starting over or updating your current site, there are several technical SEO best practices to keep in mind.
For example, use keyword-rich titles and descriptions. This will help your website listings stand out in SERPs and give users a better idea of what your website is about.
Also, be sure to use keyword-rich anchor text when linking to other pages on your website. This will help search engines understand the relationship between pages on your site and improve your site’s overall link profile.
Also, use the responsive design. This means that your website will adapt to the screen size of any device, making it easy for all visitors to use.
Finally, improve the speed of your website. A fast website is not only good for users but also for search engines. In fact, Google said site speed is a ranking factor in their algorithm.
When you follow best practices like these, your website will have a solid foundation when it comes to your ranking on Google.
Common technical SEO mistakes to avoid
Now that we’ve reviewed some of the technical SEO best practices, let’s discuss some common mistakes to avoid.
One mistake is using too many redirects. Redirects are important for website navigation, but if you use too many of them, they can affect the performance of your website. Try to limit the number of redirects on your website to keep it running quickly and smoothly.
Another mistake is not to use canonical URLs. Canonical URLs help prevent duplicate content issues on your website. When you have multiple pages with the same or similar content, use canonical URLs to tell search engines which page is the original. This will help ensure that only one version of each content is indexed by search engines.
Finally, another mistake is not to use an XML sitemap. XML sitemaps help search engines index the content of your website. They are especially important if you have a large website or one with complex navigation.
These are just a few of the many SEO technical mistakes that can hurt your website’s ranking. To avoid these mistakes, be sure to partner with a marketing company like Local SEO Search that has a proven track record of helping small businesses succeed online.
How is your SEO?
SEO is essential to doing well online. By following these tips, you can make your website more visible in search engines and improve the overall performance of your site. Technical SEO is an important part of any successful online marketing strategy. Don’t wait to get started – the sooner you start, the sooner you will see results!
If you are ready, contact us for a free consultation today. We will answer your questions and let you know exactly how we can help you.
