As a small business, you may feel overwhelmed with all the digital marketing options at your disposal. It’s hard to know where to start!
One of the most important aspects of digital marketing is SEO (search engine optimization). This process can seem mysterious and confusing, especially if your marketing company is trying to take advantage of you.
Here’s the good news: you Power understand SEO. In this article, we’ll pull back the curtain and explain what SEO is and how you can use it to improve your website’s visibility online.
Search engine optimization is marketing
While SEO is commonly viewed as a way to improve search engine rankings, it’s actually a lot more than that. At its core, SEO is about marketing. It helps businesses understand what potential customers are looking for online and how to position the business so it can be easily found.
It also takes into account what competitors are doing and how to create content that will rank better than theirs. Ultimately, SEO is about driving traffic to a website and generating leads and sales from that traffic. By understanding how SEO works, businesses can make sure their online presence is as strong as possible.
Since SEO is primarily about marketing, it makes sense that a digital marketing agency in Toronto as Local SEO Search is an expert in the field. We make it easy for small businesses to partner with us so they can get the most impact from SEO and continue to focus their time and energy on what they do best: running their own business!
SEO elements on your website
You may have the best product or service in the world, but if potential customers can’t find your website, you won’t make any sales.
SEO is the process of making your website more visible on search engine results pages (SERPs) and there are two main types of SEO: on-page and off-page. On-page SEO refers to the factors on your website that affect your ranking.
On-page SEO is the part of marketing that you have the most control over. That’s why getting these items right matters most. With a little effort, you can make sure your website is optimized for search engines and that potential customers can find you online.
There is no doubt that keywords are important for on-page SEO. They help search engines understand what your page is about and can be an important factor in helping your pages rank well.
However, find the right keywords it’s not always easy. There are many factors to consider, including your audience, competition, and the overall tone of your site. That’s why working with an experienced marketing partner like Local SEO Search can be a great idea.
We can help you research and choose keywords that will help you achieve the desired results. Additionally, we can also help you develop an overall SEO strategy that will ensure your success.
Engaging content on your site
When creating content for your website, it’s important to keep your ideal audience in mind. What kind of information are they looking for? What would involve and interest them?
Your website should be informative and engaging, providing value to your readers. If you just focus on SEO, you might end up with a site full of keywords but it doesn’t really provide much substance. Keep your ideal reader in mind when creating content and you will be sure to produce something that is useful and interesting.
Security, speed and mobile optimization
Security, site loading speed, and mobile optimization are all essential parts of on-page SEO. If your site is loading slow or unsafe, potential customers are likely to go elsewhere. Also, if your site isn’t mobile-friendly, you risk losing a significant portion of your audience and Google will rank your site lower.
However, if you don’t have the right marketing – keywords and messages – even the best technical results won’t bring sales.
There are two ways to optimize your site for better rankings that are not part of your website itself. It’s about building links and claiming your Google Business profile.
By building links
Link building is one of the most misunderstood aspects of SEO. Simply put, it’s the process of promoting your content so that others are more likely to see it. This can be done through a variety of mediums, such as guest blogging, social media outreach, and directories.
However, linking is not a quick or easy process. It takes time and effort to build relationships and promote your content. But when done correctly, link building can be an effective way to improve your visibility and drive more traffic to your site.
Your Google business profile
Your Google Business profile is what will appear when people search for your business on Google Maps or Google Search. So your profile needs to be well optimized to grab attention and get noticed by potential customers.
It can be difficult to properly update a Google profile in order to get the most benefit. Fortunately, there are marketing agencies that specialize in helping small businesses with this, and they can help ensure your profile is as effective as possible.
By working with an expert agency like Local SEO Search, you can rest assured that your Google Business profile will help you attract more attention and business.
Get started with SEO right away
As you can see, SEO doesn’t have to be mysterious. Today we pulled back the curtain so that you can understand every element of this important marketing strategy.
Ready to start your SEO and digital marketing? Contact us today!