SEMpdx Event – Maximizing Local SEO: Exploring 4 Research Experiments and Multi-Location SEO Best Practices

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Please join us at the SEMpdx Marketing Conference on Tuesday, February 21, at Lucky Labrador Brewing’s Quimby Beer Hall in Portland, Oregon!

Registration for this event is free. SEMpdx will provide pizza, salad and drink tickets for two (2) drinks.


Maximize Local SEO: Explore 4 research experiments and multi-location SEO best practices

When you build a website that needs to capture local search queries, there are a few key decisions that can mean the success or failure of your local strategy. We’ll talk about local SEO best practices for building a local site and how to use AI to take your local SEO to the next level.

Our proprietary research of a million SERPs revealed surprising results on how to improve your rankings for local-intent searches by improving your understanding of how Google ranks for these terms in different geographies.

You will come away with an understanding of how to use AI for local SEO and how to develop proper site structure to capture local terms, on page optimization tactics and the influence of other local tricks on rankings including case studies for demonstrate how you can invest in the right areas to boost local rankings on a massive scale.

  • Understand the most important factors in building the ideal local website
  • The ability to identify local intent and develop a strategy for capturing terms
  • Discover the impact of various on-page SEO tactics on local rankings at scale
  • How to prioritize investments to maximize your local SEO program and ROI

Biography of the speaker

Andrew is the CEO of, a leading SEO consultancy with a 15-year background in Multi-Location and B2B SaaS SEO.

Andrew is the editor of the Local SEO Guide blog which includes their definitive study on local SEO ranking factors. He was a regular contributor to SearchEngineLand and co-founder of, the association of Bay Area search marketing professionals.

Andrew has over 20 years of Internet experience. He was a founding member of NBC’s Internet group and former CEO of He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

Date and time

Tuesday February 21, 2023 (THIRD Tuesday of this month)
From 17:00 to 19:00. The presentation starts at 5.30pm.


Lucky Labrador’s Quimby Brewery — see map
Portland, OR 97209

Register here

Parking and transit

There’s a small on-site car park, but don’t expect spaces to be available. Metered street parking is available around the venue ($2.00/hour until 7:00 PM). The Portland Streetcar stops 3 blocks south on NW Northrup, and there are several bus stops in the area as well.

SEMpdx urges you to be safe and use rideshare providers like Super OR Lift.

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