Among the many misconceptions about running a freelance web design business is the idea that you should sign up for every project that comes up. Whether you’re working full-time or building websites on the side, it’s easy to think that all the opportunities are worth it. And after all, money is money.
But not all projects have the same value – financially or otherwise. Some may be profitable at first and will save you in the long run. Other people can harm your mental well-being.
That being said, there are times when you would have to settle. For example, a situation where cash is urgently needed. Still, the overall goal should be to scope out your ideal projects and use them to build your business.
And there is no shame in saying “no” to a project. That can be a hard lesson to learn – but well worth the effort.
If you’re not sure where to draw the line, we’re here to help. Here are four reasons why you might want to turn down a web design project.
The Client’s Budget Is Too Small
Budget (or lack thereof) seems like an obvious reason to say “thanks but no thanks” to a project. However, it is not uncommon to try to protect a signature anyway.
Sometimes low budget gigs are worth it. It could be a gateway to something bigger or provide a learning opportunity. But close scrutiny is required to determine how realistic these possibilities are.
It often seems like you put more effort into these projects than you are compensated for. You can almost see the profits fading away with every client request.
If there isn’t an underlying reason for “yes,” you might be better off looking elsewhere.
It’s Outside Your Niche
The web design industry has become very fragmented. There are different budgets, technologies, and client categories to work with. Therefore, some web designers have narrowed their focus to a specific niche.
For example, you may decide to work primarily with non-profits. Or only with clients using your favorite content management system (CMS). And you could define a perfect budget range within those specialties.
That’s not to say that an interesting project couldn’t come to tempt you. It can check almost all the boxes – except one or two. And it leads to a potentially difficult decision: should you break free from a self-imposed niche – even for once?
At best, you’ll work on something you don’t normally have. That can be a refreshing experience and broaden your perspective.
On the other hand, you may be reluctant to commit to a project that is unlike the others in your portfolio. It could disrupt your workflow or, if you’re busy enough, keep you from taking on better-suited clients.
Your Schedule is Overwhelming with Work
A web designer’s workload can often feel like feast or famine. Whether you’re sitting around with nothing to do or up to your ears in code and mockups.
During the busiest times, the last thing you need may be another addition to your to-do list. Although it can be positive in terms of income, it can also be a lot of stress. This can lead to you pushing yourself beyond safe limits and rushing to get things done on time. The final results may not meet the expectation.
Plus, clients tend to get their websites up and running quickly – even when it doesn’t fit your schedule. Existing projects and best clients tend to be prioritized, and anything new gets pushed to the back of your queue.
It’s worth asking yourself if you need the extra work. If the project presents a good opportunity, you may have several options. Explain your situation, and the client may agree on a later shipping date. If not, “no” may be the only reasonable option.
You See Red Flags
The more web design projects you have under your belt, the better you will be at spotting potential trouble. And when these red flags appear, they should help you decide whether or not to proceed.
They can express a wide range of issues. It could be anything from a client not acting professionally to a project with little chance of success.
As humans, none of us are perfect. Sometimes our senses are off, and we may see problems as worse than they really are. However, experience says that trusting your gut is usually the right decision.
If you are at all uncomfortable with a client or project situation, stop and think. Consider the potential risks of boarding. From there, it’s a matter of finding out if the risks are worth your time.
Say “No” and Move On
Freelance web designers usually rely on projects as their main source of income. Therefore, it is important to work with clients who are a good fit for your business. The stakes are too high to waste your time and energy going in the wrong direction. And despite our best efforts, not every project will be a match.
The ability to honestly assess the suitability of a project is invaluable. It will save you time and stress. And it will allow potential clients to continue their search.
Still, that doesn’t mean you have to turn down most projects that come your way. Rather, the reasons outlined above can serve as a guide. I hope they help you think through the process and empower you to make the right choices.
