Users expect websites to load quickly. As a result, companies like Amazon and Target spend millions of dollars on optimizing their sites to load them as fast as possible because there is a direct correlation between site speed and conversions.
Websites usually do not have load bars, so a user waiting to load a site may not know that there will be another second or even that the site will load at all.
The optimal load time for a Web site is 0 seconds, instant load. However, this cannot be done with current technology. So how fast is it fast enough? What will users really take? Take our website speed quiz and see if you know…
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