Developing an effective SEO strategy is a process that requires time, knowledge and the right tools. It also requires an adequate amount of insightful preparation!
Before starting with a new strategy, it is important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you develop a full understanding of the project.
When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this case, filling out a comprehensive local SEO audit will allow you to approach your project confidently and competently.
Our new BrightLocal Academy course — How to Perform Local SEO Audits for Companies with Multiple Locations — will teach you everything you need to know to develop a winning SEO auditing process for tons of locations at a time.
This course, that is the only professional training available on this topic, it was created in collaboration with local research expert, Amanda Jordan.
During the course, Amanda will teach you:
- the key questions to ask to get to know your customers;
- how to identify search terms and keywords;
- which local SEO elements to check and why;
- how to check every local SEO element; And
- what to include in an audit report.
Through the ten video lessons, you will learn how to create actionable audits, regardless of whether the company you are working with has two locations or two hundred!
You’ll also learn how to use a variety of free and paid tools, including some available from BrightLocal.
Watch this video to find out what it is …
Who is this course for?
This course was created for anyone working with or for a multi-site company. It will be useful for those unfamiliar with local SEO and for advanced marketers who want to brush up on their skills.
How can I participate?
Whether you are a BrightLocal customer or not, you can access this course. You can also be among the first to find out when new courses fall by signing up for free. That’s how…
If you are a BrightLocal customer, you can access the academy through your BrightLocal account. Log in, click on “Learning Resources” at the top of the screen and select “BrightLocal Academy” from the drop-down menu.
You will be taken directly to your BrightLocal Academy account page, where you can sign up for the “How to perform local SEO audits for companies with multiple locations” course.
If you are not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll in the course.
Want to find out more about BrightLocal Academy?
Check out the BrightLocal Academy Official FAQ here:
What is BrightLocal Academy, how does it work and how can I enroll?
What courses does BrightLocal Academy offer and how long do they take?
If you have any questions, feel free to contact us or leave a comment below. We hope you find this new course useful and we can’t wait to hear how it has helped you improve your local SEO skills.