How do consumers find the best places to buy what they need? To eat? To chill out? To have fun? They seek advice “near me”.
When a user searches for something that Google believes has local intent, it will show local results. And since users with a local search intent are looking for something they want or need right now, you want your business to show up in these search results. That’s why you should have a location page for each of your locations or service areas.
These localization pages are an important part of building a successful local SEO strategy and deserve a different approach than other types of landing pages.
Our new BrightLocal Academy course – How to Optimize Location Pages – will teach you everything you need to know about what to include on your location pages and how to optimize them to make them truly effective.
We have created this course in collaboration with local SEO expert, Claire Carlile, who will teach you over the six lessons:
- what a location page is and why we need it;
- what to include for a great position page, rather than an average position page;
- layout for location pages;
- tools and tips for resizing position pages;
- and how to monitor these pages and keep them up to date.
Here is Claire with an overview of the course:
Who is this course for?
This course is for anyone who works with local companies that have real offices or that provide services to clients in a very hyper-local context.
How can I join?
Whether you are a BrightLocal customer or not, you can access this course. You can also be among the first to find out when new courses will drop by signing up for free. That’s how…
If you are a BrightLocal customer , you can access the academy through your BrightLocal account. Simply log in, click on “Learning Resources” at the top of the screen and select “BrightLocal Academy” from the drop-down menu.
You will be taken directly to your BrightLocal Academy account page, where you can sign up for the “How to Optimize Venue Pages” course.
If you are not a BrightLocal customer you can sign up for free in BrightLocal Academy here and follow the same steps above to sign up for the course.
Want to learn more about BrightLocal Academy?
Check out the official BrightLocal Academy FAQs here:
What is BrightLocal Academy, how does it work and how can I enroll?
What courses does BrightLocal Academy offer and how long do they last?
If you have any questions, feel free to get in touch with us or leave a comment below. We hope you find this new course useful and we can’t wait to hear how it has helped you improve your local SEO skills.
Kate is responsible for managing BrightLocal’s educational content, making sure we create valuable resources and courses that improve the local SEO community so they can become experts in local marketing and using BrightLocal products.
