New Academy Course: How to Create Relevant and Engaging Local SEO Reports


When you work in local SEO, building regular relationships for your clients can be difficult.

It’s easy to spend a lot of time putting together reports that don’t really bring out the value of what you’re doing or adequately explain the actions you’ve taken.

When you are good at what you do and know how to get fantastic results, it can still be difficult to share those results with your clients or managers. What can you do?

Take our brand new BrightLocal Academy course: How to Create Relevant and Engaging Local SEO Reports.

In this short but sweet training course, local SEO consultant Dani Owens shows you how to put together in-depth and meaningful reports in no time.

During the course, Dani will teach you:

  • what conversion data you need to track;
  • how to keep track of data;
  • the best tools to use; And
  • how to make each report relevant and engaging.

Through six video lessons in four modules, you will learn how to easily create reports that demonstrate what you have achieved and why this is important to the customer.

You’ll also learn how to use tools, like Google Analytics, to get insights to use in your reports.

Watch this video to find out more …

Who is this course for?

This course is for anyone who works as a local marketer and wants to improve the value and efficiency of their reporting process. It will be useful for those new to local SEO and for advanced marketers who want to brush up on their skills.

How can I join?

Whether you are a BrightLocal customer or not, you can access this course. You can also be among the first to find out when new courses will drop by signing up for free. That’s how…

If you are a BrightLocal customer, you can access the academy through your BrightLocal account. Simply log in, click on “Learning Resources” at the top of the screen and select “BrightLocal Academy” from the drop-down menu.

Brightlocal Academy Learning

You will be taken directly to your BrightLocal Academy account page, where you can sign up for the ‘How to create relevant and engaging local SEO reports‘ course.

If you are not a BrightLocal customer, you can join the BrightLocal Academy for free here and follow the steps above to enroll in the course.

Want to find out more about BrightLocal Academy?

Check out the official BrightLocal Academy FAQs here:

What is BrightLocal Academy, how does it work and how can I enroll?

What courses does BrightLocal Academy offer and how long do they last?

We hope you find this new course useful and look forward to hearing how it has helped you improve your local SEO reporting skills.

If you have any questions, feel free to get in touch with us or leave a comment below.

Kate Herbert-Smith

Kate is responsible for managing BrightLocal’s educational content, making sure we create valuable resources and courses that improve the local SEO community so they can become experts in local marketing and using BrightLocal products.



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