How to promote a website on social media: 5 tips you need

Social media has gone from being a platform for young people to connect with schoolmates to being a way for everyone, of all ages, to keep up. Nearly half of the planet uses social media, with the number exceeding 80% in developed countries such as the United States and Canada.

Behemoths, such as Facebook, Instagram, Pinterest, and Twitter, have also become essential for businesses looking to reach their ideal audience. However, promoting a website on social media can seem overwhelming, especially since there are so many platforms out there.

The good news is that a few tips will help you successfully promote your online business. Here’s what you need to know!

Narrow your focus

You will surely go crazy if you try to promote your business on all social media platforms available. Not only do you not have the time and energy to do it, but it isn’t effective either. The goal is to find the platform your ideal audience spends the most time on and consistently show up there.

This could mean being on Facebook only. It could mean combining Facebook with Instagram or Pinterest. If you are a B2B company, we recommend that you focus on LinkedIn. You should only watch TikTok if your primary audience is teenagers.

Knowing where to focus time, energy, and budget makes promoting your website on social media a lot less stressful.

Know your goals

While you watch how to promote a website on social media, you need clear goals. What are you trying to achieve with your social media outreach? How can you measure these results?

It’s not always easy to measure the impact of social media, but deciding on some goals and milestones can help you avoid frustration. Otherwise, you may feel like you’re spending time and money on something that isn’t helping your business.

You can focus on building your brand, gaining followers online, engaging on your page, leads or new customers. Keep in mind that social media is primarily social, so acquiring new customers is a longer process.

Use the 80/20 rule

There is a well-known idea that 80% of your results come from 20% of your efforts, and this 80/20 rule has been expanded to include many other applications as well. For example, it’s a good idea to use 80% of your social media posts to share useful information or entertain your audience and only use 20% of your posts to actually focus on sales.

This allows you to build a relationship with your audience that is not just based on “sell, sell, sell”. Instead, you’re educating, informing, and entertaining consumers, while also letting them know that you sell specific products and services.

When you take this approach, consumers will know you, like you, and trust you, which leads to sales over time.

Join groups, especially local ones

One of the most effective ways to market your small business is to focus on your local area. There are great ways to do this on social media, and one of the best is by joining groups that are focused on your community.

On Facebook, for example, you may be able to join groups that focus on your city or neighborhood. Obviously, the goal is not to spam the group with information about your business. Instead, focus on answering questions and sharing useful information.

If you find a Toronto Homeowners group, for example, your HVAC company might share tips on how to prepare your home for winter, what common HVAC maintenance is, and more. You can also answer questions from people who have problems with heating.

If you can’t find groups that focus on your community or neighborhood, try joining the ones where your ideal customers spend time. For example, a new group of homeowners might be ideal. Even if all group members aren’t in your area, you can get references and establish yourself as an authority.

Be consistent

The most important advice on social media is to be consistent over time. This is why it is so essential to narrow your focus in the beginning. Being inconsistent on social media gives the impression that your business is unreliable or uncommitted, which isn’t true at all.

How can you stay consistent when you have so much more to do? Start by creating a publishing schedule that makes sense to you. You can also set the time in your week to create several posts and once and then post them when your schedule indicates.

You can also outsource your social media posting. Choosing a marketing agency like Local SEO Search that also helps with SEO and digital marketing is a good choice.

Ready to share on social media?

With these tips, you’ll have a less stressful and more successful social media campaign. When you choose a targeted number of platforms, set goals and follow best online practices, you are sure to grow your online presence.

If you would like help with your digital marketing, we are here for you. Contact us today for more information!

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By LocalBizWebsiteDesign

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