How to master local keyword research


Keyword research is one of the most important activities in SEO and should be at the top of any priority list when it comes to digital marketing.

For all beginners, keyword research is the process of finding the words that potential customers use to find solutions to their problems.

Basically, whenever someone searches the internet, they are using keywords.

This means that keyword research is a prerequisite for building an effective local SEO strategy and content. If you don’t know the types of terms people are looking for, how are you going to plan and write content that attracts and converts them?

There are also local SEO specific things that will help take localized organic performance to new levels.

How to master local keyword research

That’s why we are proud to announce the next free course coming to BrightLocal Academy: “How to Master Local Keyword Research”.

This highly hands-on course was created in collaboration with local research expert Claire Carlile. Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans will find a wealth of new techniques and tools to take their skills to the next level.

In nine lessons, Claire shares her knowledge on what types of local keywords you can and should target and also how:

  • Write a list of keyword seeds
  • Expand your keyword list using free tools
  • Create a comprehensive keyword profile
  • Collect your keywords and prioritize them

“I’ve always found keyword research to be a fascinating process of discovery, and I’ve enjoyed the opportunity to dive into the art and science of building a keyword list for a local business.

“By the end of this course, you will have assembled a solid keyword list, mapped those keywords based on user intent and marketing funnel, prioritized your list, and be ready to move forward by optimizing yours. existing content and putting new content together to fill in your content gaps. I hope you enjoy watching this course as much as I enjoyed writing and presenting it! “– Course manager Claire Carlile

Watch this video to find out what it is …

Sign up today to start building a wealth of skills on one of the most important businesses in local SEO.

How can I participate?

Whether you are a BrightLocal customer or not, you can sign up for free. That’s how…

If you are a BrightLocal customer, you can log into the Academy via your BrightLocal account. Simply log in, click “Learning Resources” at the top of the screen and select “BrightLocal Academy” from the drop-down menu.

You will be directed directly to your Academy account page where you can sign up for the “How to Master Local Keyword Research” course.

If you are not a BrightLocal customer, you can participate BrightLocal Academy for free here and follow the same steps above to enroll in the course.

Want to find out more about BrightLocal Academy?

Check out the BrightLocal Academy Official FAQ here:

If you have any questions, feel free to contact us or leave a comment below. We hope you find this new course useful and we can’t wait to hear how it has helped you improve your local SEO skills!

Kate Herbert-Smith

Kate is responsible for managing BrightLocal’s educational content, ensuring the creation of valuable resources and courses that enhance the skills of the local SEO community so they can become experts in local marketing and using BrightLocal products.



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