As your web design career develops, you will learn many valuable lessons. Among the most powerful is the notion that not all projects are created equal.
Almost every web design project will present challenges. However, the types of challenges you face can vary. Some people will make you stronger and wiser, while others may regret signing up in the first place.
The key to a happy and successful career is finding those ideal projects. They are the ones that stimulate your interest while challenging you to improve your design and coding skills. And if they pay well, that’s even better.
Today, we will explore what the ideal web design project looks like (hint: it’s different for everyone). That way, we’ll share some tips for positioning your business to find them.
What Makes an ‘Ideal’ Project?
Because we are all unique individuals, defining an ideal project is extremely subjective. Running along the hills may be a golden opportunity for others. So, it is important to think about what you want to gain from the experience.
With this in mind, here are some aspects to consider:
While money is not everything, it is still a crucial factor for volunteers. Projects with a poor time-to-money ratio can damage your bottom line. And, metaphorically, do you want to give away a significant portion of your time?
Small projects can be beneficial. But that has to be compared to your ability to make a good living.
The Opportunity to Learn
Some projects provide an opportunity to learn something new. While that’s a positive thing, it can also be a two – edged sword.
To go with the learning, technology requirements are also crucial. If you specialize in a particular steel, you may not want to try a new one. On the other hand, it may be an opportunity to broaden your perspective.
This applies to content management systems (CMS), coding languages, and server environments. If you are not comfortable with what is required in these areas, you will need to decide how you feel as you dig into the project.
Promise After Launch
What happens after the website launches? This can be a decisive factor in whether or not you register your project.
Some designers may prefer to hand over the site to their clients and never hear from them again. Others will expect a long-term relationship, where maintenance can provide recurring income.
Position Yourself for the Projects You Need
If you know what an ideal project is all about, the next step is to put yourself in the best position to get one. This involves a multifaceted approach to marketing your business and getting the right message across about your services.
We look at some ways to achieve this:
Customize your Portfolio
When it comes to setting up your online portfolio, this aspect is tempting every single project you worked on. While that can show the depth of your experience, it can also attract the wrong types of clients.
It may be worth ignoring projects that are outside your niche or ones that did not go as well as you expected. Instead, focus on the ones that provided the best opportunities and results.
Create Targeted Content
The content you create on your blog and on social media says a lot about who you are and what you do. Therefore, it should be crafted with your ideal web projects in mind.
Think about who you are trying to reach and what information would be useful to them. From there, find the right ways to promote it.
Don’t Weigh Yourself With Undesirable Projects
Once you find that ideal project, you will want to be ready to seize the opportunity. That gets harder when your schedule is packed with things that you are not so excited about.
There is a delicate balance. It is important to book enough work to pay the bills. But you do not want to be so busy that you have to reject or delay something you are excited about. If possible, try and leave yourself plenty of space to fit in for that shiny new project.
Why Resolve for Any Web Design Project?
No project is perfect. And no matter what opportunities come your way, there are likely to be some compromises. But that does not mean that you should settle for anything.
Once you find the types of projects that fit your ideal characteristics, look for ones that check as many of those boxes as possible. Being able to do this consistently will lead you and your business to a place of positive growth.