How to Easily Find an Affiliate Marketing Niche in 2022


If you’re interested in affiliate marketing, the first step is figuring out which niche to create content in, and it’s easier said than done.

However, what if I told you that there is an easy way to passively find profitable affiliate niches without doing a lot (or any) extra work?

Well, you are in luck! Today, I’m going to share what makes a good affiliate niche, how you can use Ahrefs’ SEO Toolbar to find these niches and some example niches I found with this method.

What Makes Affiliate Marketing a Good Niche?

To find a good niche, you first need to know what you are looking for. Ideally, a good affiliate niche has these:

  • Your own interest *
  • Well paid affiliates
  • Low competition
  • Enough interest to make it profitable

Side note.

* Regardless of how “good” a niche is, you can make almost anything work if you have enough passion and interest in it. There are ways (like creating courses or ebooks) to make more money from a niche even if it doesn’t have large affiliates. And with enough dedication, you can even rank for the keywords with the highest competition.

How much a “high paid” affiliate pays depends on your goals. Personally, I look for affiliates who pay at least $ 20- $ 50 per sale or more. But if you’re just looking for a small secondary income, a smaller payout might be fine for your goals.

Also, I’ll accept a lower payout if the niche has low competition keywords, which means if the websites currently ranked in that niche are smaller affiliate sites with no huge marketing budgets and a ton of backlinks already established.

Finally, a good affiliate niche has enough interest that it can be profitable. Determine interest by looking at how many people search for top keywords in the niche per month.

You can search for all three of these things using Ahrefs’ Keywords Explorer. But instead of explaining how to do this, I’ll show you how to do this search almost passively, while doing Google searches (which is something you’ll probably do anyway).

Download Ahrefs SEO Toolbar

Instead of doing all these searches manually, you can have all the data you need right on the Google search results page every time you perform a search.

Click here to add Ahrefs SEO Toolbar to your web browser. It looks like this:

Ahrefs SEO toolbar: options to activate the functions above, text field to add URLs and more

There is a lot you can do with this fancy little widget. But what interests us most about this guide is the “SERP Tools” feature at the top. Go ahead and activate it.

"SERP tools" function activated

Now, when you do a Google search, Ahrefs data will automatically populate not only for the keyword you are looking for, but also for all web pages that rank for that keyword.

Google SERP for "keyword";  the data provided by Ahrefs SEO Toolbar is also on the SERP

OK, let’s talk about how to use this information to find affiliate marketing niches.

Pay attention while doing things on Google

Your goal is to get in the habit of looking at this data every time you do a Google search.

Looking for how to fix your washing machine? Look at the data. Looking for the nearest Starbucks? Look at the data. Looking for the best hand soap with no added fragrances? You guessed it: look at the data.

But what are you looking for, you ask?

You are looking for keywords that have websites with low Domain Evaluation Scores (DR). ranking on page 1. For example, let’s say Google “best hand soap with no added fragrances”.

We can see that the second position result has a DR of just 6.

Google SERP for "best fragrance free hand soap";  SEO Toolbar showing a result with DR of 6

DR is on a scale of 0 to 100, with 0 being the lowest and 100 being the highest. It is worth noting that this scale is logarithmic, which means that it is much more difficult to go from 60 to 70 than from 20 to 30, for example.

If we scroll down, another result has a DR of 11, which is also extremely low. This is a good sign if you want to find affiliate keywords that are easy to rank for.

Please note that DR is not a “ranking factor” because it is just our metric created to quickly assess a website’s authority, it is not a metric created or used by Google.

However, seeing a website with a very low DR ranking on page 1 of a keyword tells us that keyword I could be easy to categorize even with a brand new website. This is what this technique is based on.

Of course, more experienced readers might notice that the search volume for “best hand soap with no added fragrances” has a search volume of 0. That doesn’t mean it’s never searched (no keyword data is 100% accurate), it does mean it probably won’t bring much income.

This is where the next step comes in.

How to do competitive research on potential affiliate keywords

If you’ve found a keyword with a low DR website ranking on page 1 but that keyword isn’t getting much search volume, it doesn’t mean all hope is lost.

Just grab those low DR websites and link them to Ahrefs’ Site Explorer.

It will show you an overview of all the keywords a webpage is ranked for and an estimate of how much search traffic it is receiving. Click on the number under the Organic keywords section.

Site Explorer overview for the RandomProductReviews article on hand soaps

From here, you’ll see all the keywords that specific page ranks for on Google. It appears to be on page no. 1 (position # 9) for the keyword “fragrance-free hand soap”, which also gets 700 searches per month!

List of keywords with matching data like Volume, KD, etc.

This is a good sign for you, the affiliate site builder, because it means you can potentially build a site in this niche and rank for this keyword quite easily.

But one keyword doesn’t create an entire niche. Fortunately, you’ve already discovered everything you need for keyword research: just change the drop-down box at the top from “Prefix” to “domain with all its subdomains”.

Drop-down options showing

Now you will be able to see everything the keywords this website ranks for. This means that you will see all the keywords a low DR site is able to reach page 1 with.

List of keywords with matching data like SF, Volume, etc.

Normally, if you find a website in a specific niche, you will find keywords related to that niche. In this case, the website is about random product reviews, so it’s less targeted.

Let’s go back to that Google search page for “best hand soap with no added fragrances” and take the other result which has a DR of 11 to see if that provides more targeted data.

Organic keywords report results for the withoutfragrance.com article on the best odorless hand soaps

Much better! We can now see tons of keywords in the “fragrance-free” niche that have low DR website rankings on page no. 1.

From here, it’s up to you to decide whether this niche interests you or not. But this is beyond the scope of this article.

Final thoughts

Now you know an easy way to find affiliate marketing niche opportunities without making any extra effort beyond what you’ll normally do in a day.

Just do your Google searches and get into the habit of looking at the ranking pages’ DR scores. Whenever you see a keyword with low DR results, you know it’s time to dig deeper.

Itchy more? Check out some of our other affiliate marketing guides:



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