How to complete a successful website update in 2022


In today’s market, your website is a key part of your sales infrastructure. It’s your virtual showcase, where customers come to discover your brand, research your products, explore your experience, and buy what you have to offer. Between the mobile revolution and pandemic conditions, your audience today is more likely to shop online than to visit your venue in person (if your brand also has a physical place for customers to visit).

This means that your website’s performance as a lead conversion platform is critical. But what if it doesn’t live up to your expectations?
Website design shapes the entire online customer experience, and sometimes even the best-built websites don’t have the SEO ranking, traffic, or converting power you expect from such an important asset of your brand.
You may consider that it is time to redesign a website, a long process of creative and technical challenges. But in reality, a website update may be all you need to turn your functional but underperforming website into the shining star you need as the digital face of your business.

Website update and website redesign: what’s the difference?

Redesigning your website can be a huge task, depending on how much you intend to change. Typical redesigns can take up to two years to plan, wireframe, implement, and refine performance. In a redesign, you might tweak your CMS, menu system, blog structure, and e-store elements to create an entirely new customer experience.

A website refresh, on the other hand, gives a new face to the same reliable and already functioning structure of your website. Keep your CMS and navigation menus your customers are already familiar with, but put a new face, functionality, and widgets where plain pages once were. A website upgrade upgrades your website to this year’s online graphics, design, and tools standards without the effort (and expense) of a full-scale redesign overhaul.

Website refresh projects give you the ability to refresh your keywords, update your best pages, and improve the overall look of your website for better conversions, without reviewing the entire infrastructure for a few more SERP points.

An update can help your website become competitive with new sites and brands by maintaining the infrastructure that is already doing everything your website needs to do.

Website update tips for cutting-edge results in 2022

Customer experience update

Review the flow of your website

  • Consider how customers flow through your website. Think back to your site architecture, conversion funnel, visual experience, search capabilities, and cart checkout process. This is your chance to rebuild your website flow without rebuilding the website. Give customers a modern look and a simple experience to reduce bounce rate and increase conversions.

Replace stock photos with original and compelling images

  • A few years ago, archival photos were all the rage. They can bring a startup website to life with a few simple clicks, but now customers have seen many of the public stock photos more than a dozen times and recognize a stock photo when they see one. It’s time to get the original.
  • Challenge your team to take your own “stock” photos of workgroups, offices and articles. Challenge your artists to create great infographics and content images to complete the site better than old archival photos ever could.

Minimize and modernize your design

  • Older website designs tend to be text-rich, separated by sections and columns. Modern websites are open, clean, and graphical. Maximize your white space and modernize your design. This can be as easy as integrating a new theme for your CMS or you can wireframe and custom design a new visual layout for your website.

Tell your story in the About section

  • Today’s audience loves stories. They like content in the form of stories, and when they explore a new brand, they want to hear the story behind it. Find your brand’s stories, not just the foundation story, but also other stories inspired, created or made possible by your brand. Weave stories into every element of your website and marketing strategy.

Add widgets and web tools on the page

  • Today, websites are active and interactive with the help of web widgets and tools on the page. Make it easier for customers to navigate your calendar with a booking widget or calculate their cost per square meter with a web calculator.
  • Interactive tools make your website more engaging, add more visual elements to your page design, and provide real value to visiting customers.

Incorporate on-page chatbot support

An in-page chatbot can provide friendly and accurate access to FAQ answers and more.
  • Chatbots became popular several years ago and their popularity has only increased. An on-page chatbot can provide intuitive and accurate access to answers to frequently asked questions, help users search for content, services, and products on your website, and even transfer users to customer service chat technicians if human assistance is needed. .

Think back to your content strategy

  • Content strategies change over time, especially if you’ve already plumbed the depths of your industry instruction and lifestyle articles. Republish your top pages and re-strategize based on popular content types with your specific industry audience this year to rock your content in 2022.

Clarify your calls to action

  • Calls to action are less buried this year than in the past. Many websites are clarifying where and how they share a call to action on each page. Make sure your intent is clear and give leads the tools they need to take action.

Create a matching mobile app

  • 2022 is the year every website should have a mobile app. If you don’t have a special design for the app’s features, simply make sure your website is mobile-friendly and mirrors the site’s design in a downloadable app for repeat customers who prefer this path.

Technical update of the website

Update all your software and plugins

  • Make sure all the technology you are using is up to date with the latest versions and compatible with each other. This will increase the performance and ranking of the website when done correctly.

Repair broken links and images

  • Review and scan your website for broken links, broken images, and anything else that no longer links properly. The internet is an ever-changing landscape, so these linked resources may need to be updated or replaced.

Rebuild your SEO strategy, front-end and back-end

  • The rules of the best SEO change from year to year, making updating your SEO strategy a yearly must. Re-strategize your content’s front-end SEO and metadata’s back-end SEO.

Boost your hosting server and your account’s cybersecurity

  • Cybersecurity is a big deal for 2022 as hackers and attacks become more common. Improve your website security measures to protect your data, hosting and user accounts.
  • Upgrade your hosting solution and web support plans to ensure 24/7 uptime, website security and maintenance.

Optimize for mobile speed and performance

  • Finally, optimize your page load speed for better performance and optimize your site to work well on mobile phones and tablets. Google is focusing a lot on performance this year and your website should be ready.

In short

Updating your website is an effective way to improve both the user experience and the technical aspects of your current website without spending too much on a complete rebuild and remodel.

Does your website need an update to meet your 2022 performance goals?
Contact us today to schedule a thorough review of your current website and how it can be improved to ensure the success of your business in 2022!





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