Designers love to talk about passion. And, in such a creative line of work, this seems to be the driving force behind what we do. Not to mention that almost every aspect of design can evoke strong emotions among creators and consumers.
However, passion can be a two-edged sword. On the one hand, it encourages creativity and can lead to excellent results. But it can also run a project just over the guide rails.
There are cases where an idle approach is advantageous. This often means setting aside ego and looking at things through an objective lens.
The challenge is knowing when passion should play a role – and when it should let go. We look at some ways in which passion can help your projects and hurt them.
The Work of Love
Passion and creativity are inextricably intertwined. It would be difficult to separate them, as people would probably not choose a creative field without passion for their art. This is not a place holder job that is taken until something better comes along. For many, it’s the pursuit of life.
And perhaps that is why the best designers are often in high demand. They have the talent to prove and the enthusiasm to see a project as a whole. Not everyone has this combination, and it is great value for clients.
A passionate designer can make a world of difference. They can even obscure an idea and turn it into a beautiful reality. In addition, their work can give an organization legitimacy and connect with users.
Best of all, passion means love for the things you do. It may still work, but it doesn’t often feel that way. In the best of times, the feeling is more euphoric than stressful.
In short, this helps build a solid foundation for your design project and even solve a few problems along the way. Whether you are creating a website or a business card, there is an opportunity to accomplish something special.
Places with Passion Negative
While passion plays a central role in design, it’s important not to be overly enthusiastic. Doing so can lead to client relationships under pressure and less than ideal results.
So, there are some places that don’t have the passion:
You may be overwhelmed by the prospect of a new project. Size and scope are just what you wanted, and you are convinced that you are the right person for the job.
But when it comes time to discuss pricing, try to be as disappointing as possible. That is not to say that you cannot be excited. It means you should think with your head, rather than with your heart.
Consider this: If you are Seriously passionate about what you do, chances are you will do it for free. Unfortunately, that will not pay the bills.
So determine fair value for your services and work towards an agreement. You can get all the giddy again after your new client signs a contract.
Get Client Feedback
We have all been there. You put every ounce of yourself into creative work, then share it with your client. It turns out they weren’t that excited.
By choosing your highly detailed efforts, it’s easy to let passion take the lead. And no one would blame you for being frustrated. After all, you are the employee expert. What does your client know about design, though?
The best answer is to leave your feelings at the door. Then take time to address their concerns and explain your design decisions. An honest open discussion will do more to resolve a conflict than a passionate plea.
User Experience Testing (UX).
Likewise, UX testing for an app or website should be a passionate experience. That’s true whether you have actual users or are testing things for yourself.
Because, no matter how beautiful a design element is, usability is more important. For example, a great visual hero field is not so great if users do not know how to interact with it. And while special effects may look interesting, they should not be applied at the expense of performance.
What is needed is an objective look at how things work. Once you figure out what needs to change, you can focus on building your passion better.
Passion for Design; Business Leader
The beauty of working with clients is that your passion in design ultimately benefits them. They get a finished product that will make them look good, and you get paid for doing something you love. It is a win-win situation.
Still, there should be an emotional separation between your work and your business. If you are not careful, passion can sometimes interfere with success. It often leads to poor decision-making that can negatively impact you and your project.
The secret is to learn how to share the various stages of the process. Save the passion for the design-specific tasks, and leave it out of everything else. This will ensure that you run your business rationally and enjoy every moment of creativity.