If you’re like many small business owners, the past 20 years have created a ridiculous amount of changes in the way you market your business. It seems like just a moment ago we were all putting up ads in the Yellow Pages so that people could find our company and request our products and services.
Today’s marketing is full of social media apps and acronyms. We need to optimize our SMM and SEO to achieve maximum ROI while maintaining excellent CX.
Exactly. So this guide will simplify things and explain how marketing helps your small business in the 21st century. Eventually, you will know exactly what you need to do to grow your business.
People actively seek solutions to problems
If anyone wanted to know something, they would ask friends or family. Not anymore. Today everyone is asking the same person – well, entity – to respond to their burning concerns.
That entity is Google.
A Google search can tell you almost anything you want to know. And the truth is, no one looks past the first page to get the answer.
What does it mean for you? Quite simply, it means that you need to create informative posts about your products and services so that you can attract new customers when they are looking for what you offer. And you need those posts to rank on the first page of Google.
This is the goal of search engine optimization (SEO). When you create highly relevant content that matches what users are looking for, Google will rank you higher in search results. This increases your visibility and helps you get website traffic and new customers.
You can attract customers rather than advertising
Still curious how marketing helps business? For decades, advertisements have been the only way to grab consumer attention. You need to figure out which activities your target audience likes and then stop them during that activity with information about your business.
For example, you could buy a radio or TV commercial at a sporting event or advertise in a popular magazine. However, that type of marketing has become less and less effective over time. Today, there are dozens of ways to skip advertising or pay for ad-free services. So the marketing strategy has to change.
Fortunately, as so many people search for information online using social media and Google, you now have the opportunity to use engaging content as a way to attract customers. When you provide information that people are interested in, they will begin to see you as a trustworthy resource. Instead of feeling “sold to”, they will feel like they are in control of the interaction.
Over time, as they gain confidence in you, they will be more likely to buy from your business when they need your product or service.
You can personalize and target your marketing message
Consumers in 2022 expect to be satisfied, not just to be one of the millions of people you target. This is why personalized marketing is so important in the 21st century.
People will not respond to your marketing message unless they believe it addresses a specific need they have. The good news is that today’s technology gives you the ability to target your message to the small group of people who are part of your ideal audience.
Instead of putting up a billboard that everyone sees while driving on the freeway, you can put your message directly in front of those who will benefit most from what you offer. For example, a lawn care company may target homeowners in a specific geographic area.
There are two ways to do this. One is through the use of keywords and SEO on your website. When you use keywords that your ideal audience uses when searching for information about your products and services, you are specifically targeting them. Other people who use other terms or don’t search for those topics at all won’t see your site. All right; they don’t need what you offer!
Another way is through targeted social media advertising. While ads aren’t as effective as they used to be, they’re still useful if they’re targeted carefully. When you post an ad on Facebook or Pinterest, for example, you will be able to target only those users who are part of your ideal customer group. So the only people who will see the information you share will be the ones most interested.
Targeting and personalized marketing help you spend less and get better results. It is a real win for everyone.
Great marketing helps you grow
There are so many ways that marketing helps businesses, and the ones we’ve discussed are some of the most important. When you realize that customers today are already looking for what you offer, the only question that remains is how to reach out to them and show them that your products and services are the best option.
If digital marketing seems overwhelming to you, you are not alone. We can help. We provide specific SEO and digital marketing solutions for small businesses. Contact us today to find out more!