30 second recap:
- Business leaders struggle to hire SEO managers and often wonder if they need one
- SEO visibility is the key to business success and it is difficult to increase your customer base and sales
- SEO is a big contributor to brand growth and essentially requires the right mindset
- This is a checklist to help you hire the right person for your business
If you are looking to improve the search engine rankings of your website, you may be wondering how to hire an SEO manager. It can be a daunting task, but with the right information it can be easier than you think.
In this article, we’ll discuss some of the things you should consider when hiring an SEO manager. We’ll also provide some tips on how to make sure your team works well together and gets the most out of your SEO manager.
Why Hire an SEO Manager?
Without an SEO manager, it’s often difficult to know where to start when it comes to improving your website’s visibility on search engines. And without valuable organic traffic, it’s hard to grow your customer base and sales. SEO can be a great contributor to brand growth.
An SEO manager can help you identify the best strategies to improve your website’s search presence. They will also be able to monitor overall performance, spot potential improvement opportunities, and create effective tactics to get the best results from your website content.
This includes keyword research and SEO content creation, optimizing existing website pages, analyzing traffic sources, managing link building campaigns, monitoring search engine performance, and the creation of regular reports on the progress of organic traffic. An SEO manager will make sure your business sees SEO progress much faster.
What responsibilities does an SEO manager have?
The main responsibility of an SEO manager is to ensure that your website ranks as high as possible in search engine results (not only Google, but also Bing and Amazon).
If you’re not on the first page of Google for your top keywords, you’re missing out on huge sales opportunities. This is especially true for ecommerce SEO, where a poorly performing website and SEO strategy can literally mean the difference between a thriving business and failure.
It is vital to hire an SEO manager who understands all aspects of SEO including technical SEO, content related activities, analytics tracking, website performance and link building.
They should have the ability to assess the current state of a website, developing plans to improve organic search rankings. The successful candidate should also be able to track and analyze performance metrics, such as click through rates, conversion rates and bounce rates.
What characteristics make a good SEO manager?
When looking for an SEO manager, you will want to find someone who is experienced in the field, has good communication skills, is a beginner and can work independently.
Personality traits are also key. The person should be creative, persistent and have a passion for problem solving. They should also have good organizational skills and the ability to prioritize activities.
It is important that the SEO manager you hire is a team player and can take direction from senior management. Having the ability to build relationships with stakeholders and customers is also essential.
The importance of project management
Project management skills are essential for an SEO manager as they will need to coordinate activities across multiple teams and departments, manage timelines and budgets, and report on project progress.
Without good project management skills, an SEO manager will struggle to deliver results and may cause delays in achieving the desired results.
How can you make sure your team integrates well?
The key to building a successful SEO team is finding people with complementary skills who work well together. This involves finding people who are experienced in different aspects of digital marketing, such as content writing, web design and analytics.
You don’t want to hire a team of people who are all experts in the same field, as this will limit your team’s ability to think creatively and come up with innovative ideas.
It’s also important to make sure your SEO manager has good interpersonal skills. Having an open door policy where everyone can easily communicate with each other is essential. This will help build trust between team members and ensure everyone is on the same page.
Having an open dialogue between all team members will also be crucial. This will ensure their feedback and input on how best to optimize content or improve strategies.
New hire onboarding and onboarding ideas
This could include creating an onboarding checklist, organizing regular meetings, assigning tasks to team members, and scheduling time for team building activities. Make sure your SEO manager has one-on-one time with key leads from across the business to gain a strong understanding of the business and its needs. This pays off in the long run.
Hiring in-house vs. outsourcing SEO
When it comes to deciding whether to hire an in-house SEO manager, outsource the work to an SEO agency, or simply get a freelancer, you need to weigh the pros and cons.
Internal hiring can be more expensive, but can provide a greater level of control and allow for closer collaboration with the team. You totally own your processes and have granular input on everything.
On the other hand, outsourcing to an agency or freelance professional can be more cost-effective and can provide specialist skills that are not available in-house. Many SEO providers will offer monthly SEO package types, which makes costs predictable and controllable. And depending on the terms of a contract, you probably have the freedom to cancel whenever you want. This can be much less annoying than hiring someone: a poorly performing employee, who can be more troublesome to fix.
|Internal recruitment||Hire an SEO agency or freelancer|
|Professionals||• Greater control and collaboration
• Easier to track progress
• Quickly assign tasks
• Access to specialist expertise
• High level of expertise and experience
|Versus||• It can be more expensive
• Limited experience level
• It can be difficult to find the right candidate
|• Lack of process control
• Communication can be more difficult
• Responsibility may be less clear
Interview questions to ask your potential SEO manager
When interviewing a potential SEO manager, you should ask a few specific questions to make sure they’re the right fit. These may include questions about their experience with SEO, how they stay up to date with algorithm changes, and what strategies they would use to improve your website’s ranking.
Examples of initial questions
- What experience do you have with SEO?
- How to stay updated on algorithm changes?
- What strategies would you use to improve the positioning of our website?
- How would you optimize our content for search engine visibility?
- What kind of link building tactics do you use?
- What do you think are the most important SEO trends?
Common mistakes to avoid when hiring a new candidate
When hiring an SEO manager, there are some common mistakes you should avoid:
Not understanding the responsibilities of an SEO Manager
It is imperative that you have a clear idea of what the job entails and that the candidate has the necessary skills for the position.
Not considering the current team culture
When bringing someone new to your team, it’s important to consider how they’ll fit in with existing colleagues.
Not asking enough questions in interviews
Be sure to ask all potential candidates about their experience and qualifications, as well as their ability to work with the team and manage client relationships.
Not setting clear goals for the role
Setting clear expectations will ensure that everyone is on the same page from the start and that all goals are achievable.
Don’t agree on a budget
Before starting your search, make sure you set a realistic budget for this role. This will help you determine how much you can afford to pay and what type of person is best suited for the job.
Do not conduct background checks
Background checks are important when hiring an SEO manager as they will provide insight into their past experience and any qualifications they may have. It’s also a good way to make sure there are no discrepancies in their resume.
Q: How do I find an SEO manager?
A: You can search for SEO Managers on job boards or hire a freelancer or agency. Be sure to ask them questions about their experience and qualifications, as well as their ability to work with the team and manage client relationships.
Q: What should I look for in an SEO manager?
A: A good SEO manager should have experience with SEO and an up-to-date knowledge of algorithm changes and strategies to improve a website’s ranking. They should also be able to optimize content for search engine visibility, use link building tactics, and keep track of the latest SEO trends.
Q: How much does it cost to hire an SEO manager?
A: The cost of hiring an SEO manager will depend on the level of experience, skills and services required. In general, in-house managers can be more expensive than agencies or freelance professionals. It’s important to set a realistic budget before starting your search.
Q: Is it a good idea to hire an overseas SEO manager to work remotely?
A: This depends on the situation. Hiring a remote SEO manager can be beneficial if they are highly experienced and capable of delivering results, however, communication and accountability can be more challenging with remote workers. It is important to weigh the pros and cons before making your final decision. There may also be legal or compliance issues when hiring internationally.
Finding the right SEO manager is an important step in ensuring the success of your website. Make sure you ask potential candidates plenty of questions and factor in their skills, experience, and ability to fit into the culture of the team before making a decision. Consider both the pros and cons of hiring an in-house employee or outsourcing to an agency or freelancer, and don’t forget to set a budget. With the right candidate on board, you’ll be well on your way to achieving long-term SEO success.
Joe Dawson is director of UK-based strategic growth agency Creative.onl. It can be found on Twitter @jdwn.
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