Google AdSense Guide: Increase Earnings and Avoid Low CPC


30 second summary:

  • There are many factors that affect AdSense performance, from content quality, ad placement, media selection, and so on.
  • High traffic does not directly indicate high earnings, in fact, some of your practices may amount to handing out money to competitors
  • Here are six informed steps to help you earn more with AdSense

In this guide, you will learn how to increase your Google AdSense earnings by making a few simple changes and following a few simple tips. In my personal experience, this can help you skyrocket your AdSense CPC, and the results can boost your AdSense revenue by over fivefold.

Your aim and goal should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you will be bound to see results.

Don’t forget to keep testing and your AdSense earnings are sure to increase over time. Just don’t give up quickly!

1. Content is king on the Internet and also on AdSense

The reason why content is placed on top of all other tips is because it is the most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers and bots (ad bots and crawler bots) will notice after they arrive at your web page.

If you provide your users with low-quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will drop significantly. This can also get you a smart price, even if you generate quality traffic on low-quality content.

So remember, always provide your readers and visitors with something unique and useful that they will actually recognize rather than something that has already been posted on a thousand other websites.

2. Ad size and placements are critical

Don’t overlook the placement and size of your Google AdSense ads as they play an important role in providing a better user experience and thereby improving your AdSense earnings.

“When creating ad sizes and placements, user experience and ad visibility should be the center of attention,” SEO expert Boris Dzhingarov explained in an email interview.

“Some placements and ad sizes interrupt users, particularly if they are dealing with content. Others, however, will fail miserably as users never see them lead to a decrease in AdSense revenue, ”he added.

So the question now is, where should you place your ad and which of Google’s display ad sizes is best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep a 336 x 280 large rectangular ad at the top of the blog post just below the title and place the second ad in the center of the blog post as a 468 x 60 banner. The remaining unit can be placed to the right of your post. inside the sidebar.

Place your AdSense ad units this way so as not to annoy your visitors by jumping in their face. Instead, it fits neatly into your content or the locations you aim to get the most clicks from.

For example, a site providing file downloads may have an AdSense ad unit right next to the download link to get a high CTR.

3. Monitor and limit the use of AdSense ad units

Have you tried limiting the use of your AdSense ad units? The biggest difference I’ve personally noticed is that by reducing the ad units with the lowest CTR you can quickly and easily increase your AdSense CPC.

What usually happens is that if you don’t have enough content to support all ad units, low-cost ads start showing up on your websites. This can increase your click-through rate (CTR) and generate more clicks, but because the ads may not be relevant to your website (advertisements). As a result, your CPC goes down and your AdSense revenue goes down. If you’re increasing your ad units, you’re ultimately making it easier for advertisers to see on your website, which means an even lower CPC (due to low bids).

Remove the low CTR ad units and replace them with the highest paying ad units that have a higher CTR and your revenue will automatically increase.

Trying these tips for a couple of days will show you a real improvement and a major boost in your low AdSense CPC.

Google AdSense custom channels will be needed to keep track of things. This will give you an accurate and clear idea of ​​the best performing ad spaces. Measure each ad unit’s CTR, CPC, CPM, and revenue.

Create custom channels for each ad slot and track their performance for at least two weeks to get a feel for things. If you keep changing your ad units too often without testing them thoroughly, you may get inaccurate results and miss out on better opportunities by placing your ads elsewhere.

How will this help you increase your AdSense CPC?

Remove low-performing ad units from your website (compare CTR and final revenue of different units). Google should now run better ads in other remaining ad spaces that are performing well, so your earnings and CPC will go up.

4. Enable both text and image, multimedia ads

Always enable both text and image ads on your websites. Never limit your ad’s visibility to “Image / Rich Media Ads Only” or “Text Ads Only” as this will reduce advertisers’ display bids on your website. This directly means a low AdSense CPC.

If you enable “Text and image ads”, AdSense will automatically show the ad with the highest bid on your website, which means a higher CPC for you.

In short, the more advertisers bidding to appear on your website, the higher your AdSense CPC will be.

5. Keywords, keywords and more keywords!

Try searching for keywords with “High AdSense CPC” and “High Search Volume”. Search globally using the Google Adwords keyword tool. Search, search, and search again to find specific keywords that have low competition, high CPC, and high search traffic.

After researching, you can start building your website pages, blog posts, and keyword articles that are of such high value. Always use these keywords naturally at the beginning, middle and end of your content. It is also very useful to add them to titles or tags.

Try not to worry about keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend acquiring keywords with a CPC greater than $ 2.50.

This should be the most important part of your mission. You never want a page that earns a dollar five to 10 clicks. Rather you want a page that fetches four to five dollars from just two ad clicks, or maybe even $ 40 from just eight clicks!

If you don’t focus on your keywords, even if you have a lot of traffic you will waste it and you won’t earn a substantial amount. Imagine this as handing out money to your own competition! By choosing the right keywords you can do a lot more with a lot less traffic.

Research the Google keyword tool today and increase your Adsense CPC and earnings.

6. Reduce fraud, accidental and unnecessary clicks

Do you have an ad unit positioned at the top of your content that gets a high CTR? Could it also be because of the awkward position some people end up clicking on your ad by mistake? When this happens, visitors often withdraw or close the ad. This is counted by Google as an accidental or fraudulent click.

You may temporarily make money from these clicks, but they will most likely be canceled due to the low-quality nature of the click.

So always try to minimize accidental or unnecessary clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!


Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. It can be found on Twitter @ jmcmillen89.

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