Fairs not working? New ideas to grow your business

If you’ve relied on trade shows to generate new leads and customers, you may have noticed that they aren’t as effective as they once were.

There are many reasons for this. COVID-19 has had a big impact on travel budgets and people’s willingness to gather in large groups. At the same time, it’s easier than ever for consumers to research products and find suppliers online without attending a trade show.

If you’re not getting the results you want from trade shows, it might be time to look at other options. Here are some ways you can grow using digital marketing.

Start with a well-designed website

Anyone in the digital marketing world will tell you that your website is your most important asset. Think of it like your online trade show booth – it’s the first stop for interested contacts and needs to make a good impression.

Your website it should be well designed, easy to use and informative. It should be engaging so that visitors want to stay a while and learn more about your company. And it should be easy to navigate so users can easily find the information they’re looking for.

Wish you could talk to people in real time like you can at a show? Simply put a chat box on your website. When someone asks questions, you can have a real-time conversation with them through your website.

Expand your online presence with a business profile on Google

Expand your online presence with a business profile on Google

One of the best ways to ensure that your business is seen by potential customers is to create an optimized Google Business Profile.

Google profiles appear instantly in search results, offering potential customers a wealth of information about your business, including hours of operation, contact information, and reviews. A Google Business Profile also helps you show up in Google’s Local Pack, which includes a map of nearby businesses that match your search term and helps you attract local customers, which is vital to your business.

It’s important to take the time to fill out your Google profile thoroughly and use keywords that accurately describe your business. Including images and videos is also a great way to engage potential customers and give them a sense of what your business is all about. With an optimized Google Business Profile, you can be sure that your business will be seen by the people most likely to become customers.

Sound like a lot of work? Could be! That’s when having a marketing partner like Local SEO Search can come in handy. Our Google Business Profile Services can help you attract the right leads without lifting a finger.

Build a social media presence

Build a social media presence

At a trade show, companies have the opportunity to get in touch with potential customers from all over the world. Online, social media gives you the same opportunity.

A strong social media presence can provide the same benefits as a trade show booth, but at a fraction of the cost. Furthermore, social media allows companies to reach a much wider audience than trade shows. You can reach people who may not even attend a leading industry trade show.

Through social media, businesses can connect with potential customers, build relationships, and ultimately increase sales. As a result, investing in a strong social media presence is a smart way to stay in the center of the action and connect with potential customers.

Today, 4.7 billion people use social media, so you cannot afford to miss out on this opportunity. Here are some tips you can use to build your social media presence:

Know your audience. Who are you trying to reach with your social media campaigns? What platforms do they spend time on? What kind of content will they be interested in? Take the time to understand your target audience before you start creating anything.

Define your goals. What do you want to achieve with your social media presence? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to accomplish, you can develop content and campaigns that align with your goals.

Create quality content. Once you know who you’re trying to reach and what type of content they’re interested in, it’s time to start creating high-quality pieces that will grab their attention. Whether it’s blog posts, infographics, videos, or photos, make sure everything you post is well thought out and engaging.

Be consistent. One of the most important aspects of social media is consistency. If you want to build a following and keep people engaged, you need to post regularly. That doesn’t mean you have to post blaring content every hour of every day, but you should aim to post something new at least a couple times a week.

If this seems overwhelming, don’t worry: Local SEO Search offers social media services which include updating your accounts with content that interests your target audience.

It’s time to grow in new ways

It's time to grow in new ways

It’s unfortunate that the growth of the trade show is slowing, but there are still many ways to market your small business. Digital marketing can give you access to even more people at a much lower cost.

Ready to start? Our team of experts is ready and waiting to help you create a digital marketing plan that helps you achieve the goals you deserve. Contact us today to start growing your business!

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By LocalBizWebsiteDesign

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