What if trying to save money ends up costing you more?
If you are like most entrepreneurs, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try doing it yourself to save costs. After all, what could be easier than optimizing your website for Google alone?
Unfortunately, DIY SEO can be very dangerous and often doesn’t work. In this blog post, we will discuss the dangers of trying to do SEO on your own and why hiring a professional is always the best option.
You may not be targeting the right keywords
Keywords are the main tool of SEO, and most business owners don’t know how to find the right ones.
Many small business owners have a hard time doing their own SEO because they don’t have the time or knowledge to effectively identify and target the right keywords. At first glance, it might seem that any keyword related to your industry is a good option for improving SEO rankings.
But that’s not always the case.
To truly harness the power of specific keywords, you need to have a deep understanding of what people are looking for online and how those searches relate to your particular business niche. Without a clear idea of which keywords will attract targeted web traffic and provide long-term benefits, you may be missing out on important opportunities that would help you grow your small business.
An SEO expert can help you find the right keywords, from locally focused terms to industry-specific phrases, that bring you ready-to-buy customers from your ideal audience.
Your website may not be designed correctly
What does a well designed website look like?
Many business owners only think if they like colors and layout, and that’s a mistake. Designing a website that is easy to use and that is easy for search engines to use can be a challenge. This is especially true for small business owners who are looking to do SEO on their own.
To perform well in search results, your website must be attractive to Google and your audience.
This means having the right keywords in your website architecture. It also means creating engaging content so your visitors have a good experience and want to come back. You need to build the trust factor and show your authority while speaking to even the greater needs of your ideal client. Finally, your website needs to be mobile-friendly, fast and secure.
In other words, creating the right website is really challenging.
SEO companies are worth it? When they give you an SEO optimized website that you can be proud of, they sure are!
You could damage your website’s ranking with Google
If you offer services like plumbing, lawn care, or construction, you’ve probably seen what we’ve seen.
People who try to do what they can’t do often do more harm than good. Sometimes this means that the whole project has to be ripped and started from scratch. It costs more money and requires more effort than if you had worked with a professional in the first place.
There are many ways to make SEO mistakes that result in penalties and it is very difficult to catch up.
In order to guarantee its users the best possible experience, Google penalizes websites that violate its guidelines. Some common SEO mistakes that can result in a penalty include keyword stuffing, cloaking, and more black hat strategies.
In other words, if you try to gain an advantage that is not based on getting high rankings by providing high quality content to users, you will end up losing.
SEO is time-consuming and difficult to do correctly
You already have experience in a specific sector. Do you have time to learn another one?
Many entrepreneurs feel they can manage their SEO, and while it is true that anyone can learn the basics of SEO, it is a complex and ever-changing field. Trying to keep up with the latest algorithm changes and best practices is a full-time job, and building success requires the right strategies to be applied consistently.
You have a business because you are successful in your industry. Trying to become an expert in the many aspects of SEO isn’t just difficult, it’s not a good use of your time.
For this reason, it’s often best to work with a marketing professional who has the knowledge and experience to ensure your website ranks high in the search results. While it may require an initial investment of time and money, working with a marketing professional will save you time and money in the long run.
Don’t go alone
SEO is a complex and ever-changing field.
If you’re trying to DIY your way to the top of the search engine rankings, you’re setting yourself up for failure. The best way to ensure your website gets the exposure it deserves is to partner with an experienced and professional SEO team.
At Local SEO Search, we have a proven track record in helping businesses achieve the desired online results. We would be honored to help you grow your business through effective SEO strategies. Contact us today to get started!
