As an entrepreneur, it can be easy to think that all websites are the same, but that’s not the cast. Sure, all websites work the same, but when it comes to design there are different techniques that work best for different industries. Dental practitioners will want to make sure their website is structured to provide the best experience for current patients, future patients and other visitors.
In this article, we’ll help you understand some of the things you can do to make sure your dental website is as successful as possible. Let’s get into some helpful tips that dental websites should follow.
Include calls to action (CTAs) across the side
On the one hand, the purpose of your dental website is to provide a venue for your Internet business. On the other hand, the main goal of your website is to convert visitors into patients. Including calls to action (CTAs) throughout your website can help you do that. As the name suggests, a call to action is something that prompts a user to take some sort of action. Usually, this action involves making some sort of purchase. For example, as a dentist, your website should include CTAs that direct visitors to a page where they can make an appointment.
Keep the bios of all employees updated
Your website is the perfect place to highlight important information about your staff. In essence, this is a great place to brag about staff credentials and achievements. Also, having a section with bios gives visitors the chance to learn more about the people who work in the studio and get a better idea of whether or not your studio is suitable for their needs. However, it is also important to keep this section up to date.
As employees come and go or earn new recognition, you will definitely want to make sure you keep that information on the website up to date. If people visit your website and notice that things are out of date, they may lose faith in your practice.
Did you know that more than 90% of people read reviews online before deciding to spend money with a company? This number is likely to be even higher in the coming years. Despite all the technological advances we’ve seen in recent years, word of mouth continues to be one of the most powerful marketing tools. Having patient testimonials on your website can be a great way to highlight your success and make people more confident in your practice. On the other hand, having no reviews can make your dental office look a little suspicious. People will naturally think your services weren’t good enough to inspire people to take the time to leave a review.
Not only do you want to include testimonials on your website, but you want to make sure they are easily accessible. The reality is that most visitors won’t spend a lot of time clicking on your website, so everything you want to highlight should be on your home page. Please note that it is important to encourage your patients to leave reviews so that you can regularly update this section with current testimonials.
Consider features for patients
In addition to attracting new patients, your website should also benefit your existing patients. Having a patient portal that allows patients to access important information is always a useful feature. However, even if you are unable to implement a fully functional portal, you can still include things like important documents and other information that patients will find useful.
Provide information about your services
One of the biggest mistakes many dental websites make is that they don’t include specific information about their services. When new visitors come to your website, this is the main thing they are looking for. If your website doesn’t have a section that lists and describes your services, people will likely leave and go to one of your competitors. While it is true that pricing information can be complicated due to insurance, it is important to be as comprehensive as possible.
It’s time for your website to shine
These days, the key to a successful practice doesn’t just include what happens in the office. With a professional and easy-to-use website, your business can keep growing even after hours. Ultimately, there are several factors that come into play dental website design, but the five things we discussed are crucial to success.
Here at Local SEO Search, we look forward to helping companies like yours establish a strong online presence that puts them on the path to growth and success. If you are ready to take your website to the next level, contact us today to schedule a free consultation so you can learn more about our services.