Custom Websites and Templates: Which One Is Right For You?

Paying someone to design a website for your business is a pretty big step and should be taken very seriously. However, it can also be difficult to understand which type of website makes the most sense for your business. Websites are either custom designed or designed by a template, and both methods have their pros and cons.

Read on to know the differences between custom websites and templates so you can figure out which option is right for you.

What is a custom website?

As the name suggests, custom websites are completely personalized. This means that they are coded completely from scratch. This means that the website is designed to specifically meet the needs of your business. No matter what industry you are in or what features you are looking for, a customized website can bring your vision to life.

While custom websites are great, they have pros and cons just like everything else. Below we will list some of the best things about custom websites and some of the things that may not work for you.

How much does a customized website cost?

Price is one of the first things on many people’s minds when they need a website. After all, as an entrepreneur, you know how important it is to stick to the budget. That said, custom websites aren’t cheap. While there is a range of rides in terms of price, custom websites can start at around $ 15,000. The bigger and more complex the website needs to be, the more you can expect to pay.

Benefits of custom websites

  • Tailored to fit your brand
  • Designed with SEO in mind
  • No limits to what you can do
  • Stand out from the competition

Cons of custom websites

  • More expensive
  • The development process can take longer
  • It may be more difficult to find a developer with enough skills and experience for the job
  • The process for maintenance and updates may be difficult

What are website templates?

Templates are ready to use themes that have already been fully designed. This means that the layout and functionality have already been determined, but you can still make a fair amount of changes to make sure the template is customized to meet your needs.

How much do the models cost?

If you are very budget conscious, you will be happy to know that there are countless free website templates out there. Of course, however, you’ll probably need to hire a designer / developer to customize the template and get the website started. As with custom websites, the cost of building a website from a template can vary dramatically. You can pay only a few hundred dollars or you can pay up to thousands. The price will ultimately depend on the skill of the person building the site, as well as the features and customizations needed.

Advantages of website templates

  • Cheap
  • Easy to maintain
  • Many models to choose from

Cons of website templates

  • Limits to what can be customized
  • SEO will require some additional work
  • Your website may not stand out among others

Which option is best for you?

At the end of the day, custom websites and templates can both be great options. Which one makes the most sense to you will depend entirely on your budget and the needs of your business. Keep in mind, however, that both options should be considered a long-term investment. When you spend money on a website for your business, you will most likely make that money multiple times over. That said, below are some things you should consider when trying to figure out which option you should choose.


Generally speaking, it takes much longer to build custom websites than sites designed from templates. If you don’t have a lot of time to work with, a template is probably the best option to make sure the site is completed within the time frame needed.


As mentioned above, budget is one of the main things to consider when trying to decide between a custom website and a template. Those working on a tight budget should definitely consider using a template.


One of the best things about a custom website is that it can easily grow and change along with your brand. By using a template, you may find yourself limited to certain features and there is a chance that your business will exceed the design.


Do you want to have some leeway with your ideas or do you want the website to be exactly what you imagined? Custom websites definitely offer more flexibility, and you probably won’t have to compromise on any of the things you want.

Are you ready for the website of your dreams?

Whether you decide to use a custom website or use a template, the most important thing is that your brand is accurately represented on the internet. Here at Local SEO Search, we offer both custom websites and websites built from templates. Regardless of which option you choose, we will make sure you have a beautiful and fully functional website. Contact us today to schedule a free consultation to find out more.

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