With algorithm updates implemented on a more regular basis, staying on top of Google’s search engine results pages (SERPs) has never been this difficult.
Gone are the days of directory registration, exact match domains, and keyword stuffing; SEO professionals need to do everything they can to outperform their competitors.
Sure, you can do more grinding work through aggressive link building awareness, hire a PR agency or a group of content writers, but could these simple alternative strategies below give you an edge?
Tip No. 1: post content when no one else is
The idea that “content is king” is certainly true: you need good quality content and regularly uploaded content to show that you are proactive and not a dormant site.
Content can’t be thin, with thousands upon thousands of words, because it needs to be relevant and answer questions from your industry, presented by # tags, helpful links, images and videos where possible.
“A competitive advantage over your rivals is to publish content when no one else is,” explains Rosie Marie, CEO of Rosca Technologies, a data optimization solution.
“You have to understand that Google is an algorithm and a machine and not just a bunch of clothes looking at websites one by one.”
Google re-crawls every day or at least every few days, explains Marie, pointing out that it’s hard to know exactly when this happens. “If you can post content at alternate times of the day or year and Google decides to index your site, who knows, this could give you a competitive edge,” she says.
Marie notes that her business has tried to post content on weekends, which is easy if you are using a content management system, as others are unlikely to.
“Plus, we’re taking advantage of things like public holidays in the UK and that lazy week between Christmas and New Years because Google may very well understand that we’re more proactive than our competitors. If that’s the case, don’t we deserve to rank higher? “
Tip No. 2 – Get impartial users to criticize your website
We regularly hear that the time spent on the site is a good SEO indicator, after all, if people stay on your site for a long time and click on various pages, this shows that your information is useful, compared to a user who comes and if it goes away after 5 seconds, resulting in a low bounce rate.
“You could ask your partners and people in your industry to take a look at your site and offer their feedback,” says Gavin Cooper, founder of Claims Bible.
“Start by posting on LinkedIn and Facebook and tell your friends that you just redesigned your site or started a new business and would really like to get feedback,” he says.
“Some of the feedback may not be pleasant to hear! But you will get a lot of dedicated users who will actually look at the pages and scroll through them and this is great for SEO, certainly in the first few days of a website launch.
Cooper points out that businesses need to be careful not to forget that a higher click-through rate on Google’s search results also helps during the initial buzz of a site launch.
“For example, if you are ranked at position 9 and more people click on you than at position 3 or 4, that should also help your ranking,” he says. “Similar ideas include sending out explosive emails and SMS messages or making a big announcement on LinkedIn, but connecting to your website. Don’t give LinkedIn traffic, keep it to yourself! “
Tip # 3 – Acquire links from simple sources
One of the more traditional link building techniques is to create quality data-driven pieces and then send emails around and get links to it as a resource e.g. calculators, money that can be saved etc.
But not only does this take a long time, but you have no guarantee as to which links link to you and which anchor text is used.
“Our alternative technique is to find websites that have already written articles or blog posts on the subject, whether it’s about health, finance, travel or anything that has expert opinion,” explains Luke Fitzpatrick, head of digital. by Earned Media.
“Our approach is to contact all guides on pages two to ten, contact them, and offer additional data to help” group “and refine their articles,” he says.
Understandably, several publishers were thrilled to have more information in their articles and were happy to return a follow link for reference. Link building achieved! “
Tip No. 4: use a link bait that has already been successful
Content is king, but we know that links make the world go round. There are some things that work as an excellent link bait for a brand, such as being nominated or winning awards and being featured in the press sections.
“But looking at the competitors, there appear to be some lists that attract more attention than others,” says Richard Allan, co-founder of Capital Bean.
“Creating top lists such as the best cities to do something, start a family or retire, tends to attract more interest than others, especially if they are full of data.”
Allan also notes that companies should consider sponsoring large healthcare organizations or non-profit organizations as they often provide a link and badge as part of it on their websites. “You too can help a great cause. “, He says.
“Another fascinating one is the launch of a scholarship or essay writing contest, which can attract links from universities and colleges if positioned well.”
Tip No. 5: are you starting to fall? simple, update the content
Finally, if you’ve ranked beautifully for some great keywords but find yourself dropping, you can simply consider updating the content and replacing it with new and improved information, taking other points used by those who seem to be ranking better lately.
Google loves fresh content and that helps your indexability, so it wouldn’t be strange to update your top landing pages every 6 months or so to give you that update.