SEO

Live Webinar Recap – AI Content Sucks: A Discussion

TL; DR: If you were unable to attend our event, "AI Content Sucks: A Discussion," you can find a summary or watch the complete recording of the event below. In recent years, AI models have advanced significantly. Tools like ChatGPT and the evolution of GPT, GPT-2 and now GPT-3 make AI copy output much more humane than previous iterations. How digital marketers can use AI for SEO The ability to rapidly produce large quantities of one-of-a-kind copies that obviously don't read as if they were computer-generated has created quite a stir. ChatGPT can also be used to output text in…
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Is Wix Good for SEO? Here’s Everything to Know About Wix SEO

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings.In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share some tips on how to make your Wix website more search-friendly if you’re already a Wix user.Does Wix have everything you need for SEO?Wix has a bit of a bad reputation for SEO. This is because from its launch in 2006 until its first big update…
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Indirect Marketing: Definition, Types, and Examples

Indirect marketing is marketing where you are not trying to explicitly sell a product or service.Instead, focus on activities that generate brand awareness, build relationships with potential customers, and encourage them to buy from you.Indirect marketing is based on the assumption that potential customers will not buy your product or service immediately, but over time. And if we look at our buying behavior, that's probably true. For example, if we need a new pair of headphones, we'll probably first research online, browse forums, ask our friends, and familiarize ourselves with the brands and models available, all before buying.In contrast, direct…
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3 key differences between B2C and B2B social media marketing

In recent years, the prevailing belief that social media marketing is only suited to B2C businesses has prevented B2B brands from leveraging this discipline in their quest to reach more customers. For this reason, B2C companies have been the only ones to adopt social media marketing. However, times have changed and the digital marketing game is getting more complicated than before. Brands have realized the potential of B2B social media marketing by incorporating it into their digital marketing strategies. While there are some commonalities in how B2B and B2C brands integrate social media into their social media marketing campaigns, it…
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How to Make Money With SEO

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize SEO skills, which all suit different people.Want to know some of the best ways to monetize your SEO skills?Let me show you how.1. Selling productized SEO servicesSelling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. The advantage of this method over providing full-service SEO is that it is faster to deliver, which means you’ll generally get paid…
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How much does SEO cost in 2023? [Industry Research]

How much does SEO cost in 2023? [Industry Research]

In November 2022, we polled members of the SEO industry to find out how much they charge for SEO services.Here are the top 10 takeaways:78.2% of SEOs charge monthly fees for some or all of their services.54.5% of SEOs offer only one pricing model (for example, hourly, firm, or per project).$501–$1,000 is the most popular monthly retainer.$75–$100 is the most popular hourly rate. $2,501–$5,000 is the most popular per-project rate. Fewer than 1 in 10 SEOs (9.9%) charge more than $150 per hour.Agencies and consultants charge much more than freelancers.There is a clear positive correlation between experience and rates. (Surprising,…
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9 Aspects That Might Surprise You

Building links to English content has been covered a million times. But what do we know about link building in non-English markets? A lot of that knowledge is often kept locally.There could be significant differences from what you’re used to. Success in one market doesn’t guarantee the same in another. Moreover, you’ll often run into link opportunities that violate Google’s guidelines, enticing you to overlook ethical link building practices to deliver results.In this article, we’ll go through nine aspects of international link building with the help of four SEO and link building experts who collectively share insights from more than…
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Voices of Search Podcast Recap: WTF is Multi-Domain Cannibalization?

TLDR: Local SEO Guide CEO Andrew Shotland recently appeared on the Voices of Search podcast to talk about domain cannibalization. You can watch the full episode here and the recap below. Having multiple domains can be tricky, and there are some pitfalls and questions you need to consider when managing them from an SEO perspective. Andrew Shotland explains: “As SEOs, most of our time is spent figuring out what the problem is and doing it creatively. When we work with corporate brands, we need to consider not only how our domains compete with each other, but also how search engines…
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Curriculum vitae per uno specialista SEO

Ottenere il lavoro SEO dei tuoi sogni spesso significa che avrai bisogno di un curriculum mozzafiato solo per mettere piede nella porta. Ma come puoi ottenere esattamente il tuo riprendere a distinguersi dalla massa?Lascia che ti mostri come.Per iniziare, vai semplicemente al mio modello di curriculum SEO e creane una copia in modo da poterlo seguire.Iniziamo inserendo i tuoi dati di base.L'intestazione del tuo curriculum è la prima cosa che vedrà il tuo potenziale datore di lavoro, quindi deve attirare immediatamente la sua attenzione.Ecco come lo fai:Inserisci il tuo nome completo seguito dal tuo ruolo attuale. Se non hai ancora…
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Over $200K Spent. Here’s What I Learned

While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effective.I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair comparison of what makes Quora Ads good or bad.We’ll go through eight valuable Quora Ads takeaways that will save you tens of thousands of dollars…
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