Are local packages being deleted from Google’s SERPs?

A few days ago, some SEOs began to suspect that Local Packs had disappeared from many Google results:

We were curious to know if that was the case. We’ve certainly seen a lot of volatility in local search results over the past year. So we checked out our trusty Local-Pack-O-Meter, which tracks 60 million US search queries every month (using Data By Traject). In theory, this should give us a good idea of ​​what’s going on on a large scale in Google’s SERPs.

Here’s what we see for October:

According to the Local Pack-O-Meter:

  • As of October, 36.2% of the traced queries contained Local Packs
  • It’s down from 42.3% in August 2022, which was the highest point in 2022 so far. May was the second highest month, with 40%.

So, if we believe this data, it suggests that while there has been a steep drop in Local Packs (6.1% billion SERPs is a big number), it could actually be that the level of Local Packs has been reported. at a somewhat “normal” level. The average of the last 12 months is 37.4%.

Perhaps of more interest:

People are also claiming results have dropped dramatically, by around 50%:
How many PAAs in the Google SERPsThere are a lot of new SERP features that we currently don’t track in this data, but given Google’s bad quarter, I wouldn’t be surprised if we also saw a large increase in various monetization features.

So what does this mean for SEOs?

  1. Don’t be surprised if the click data in GBP is trending down.
  2. Make sure you have a good idea of ​​how much “local intention” is in your SERPs. If Local Packs have disappeared from a SERP, there is a good chance that Google has decided that the query is more “national”, so you will need to adapt your SEO strategy.

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By LocalBizWebsiteDesign

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