WordPress makes it easy for everyone to launch a blog, but while launching a blog is no longer a difficult task, it’s sure to drive traffic to your blog!
In this article, I will share some tried and tested strategies that have worked well for my clients’ blogs. You do not need to be an expert or a marketing guru to get traffic to your WordPress website. Follow the helpful tips I share in this article and see which visitors start pouring in.
Tip 1: Use Powerful Headlines
The first thing about your blog that a user reads in search engine results is the headlines of your article. Of course, no one wants to click on a boring article title. But a powerful headline stands out from the rest and you get more clicks.
In most themes, the headlines of your article are translated into page titles. Meta-content shows your articles to Google and other search engines.
Tip 2: Build a Mailing List
Consider offering your visitors a newsletter signup form through which they can subscribe and receive notifications of new posts on your blog. You can offer them a free incentive to persuade them to subscribe to your blog. It can be anything from an ebook, a membership, useful templates, or an e-course.
Creating an email list gives visitors access to inboxes. You can share the content of your blog with this potential audience every time you post a new article. This will help you get consistent traffic to your WordPress blog.
Tip 3: Use Free Gifts and Contests
Free gifts work as a visitor incentive for your WordPress blog. To offer a free subscription to your blog, you can request an email subscription to your visitors, comment on your blog posts, share it on their social media channels, and request other such things.
The trick is to think of actions for your visitors that will increase the traffic to your blog and give them a single entry or multiple gifts for such actions.
Tip 4: Optimize Your Keywords
All successful bloggers optimize their content for keywords. You need to do proper keyword research to find phrases and words that your target audience is typing on in Google and other top search engines.
Instead of guessing the keywords for your article, consider using some helpful tools like SEMrush Keyword Magic Tool and Google Ads Keyword Planner. This way, you can find the terms that people are most interested in and the keywords that are not too competitive.
You need to make sure that you choose the keywords that have excellent traffic volume but, at the same time, have less competition. Such keywords will help to better rank all of your articles.
Tip 5: Optimize WordPress Site Speed
Load time has proven to be a ranking factor for SEO, because Google tends to assume that fast sites are high quality sites.
Signing up for a hosting provider that specializes in WordPress ensures that you get the best optimized features for your WordPress site. However, that alone is not enough because you need a hosting provider that can handle a large number of visitors as well.
Optimizing your WordPress website will help load your blog pages faster. Images are generally the biggest culprit in slowing down your website. So you need to optimize them first by using an image optimization plugin like Smush, Imagify, or Optimus.
Enabling caching on your WordPress blog will greatly improve its speed. You can store your website data locally with cache, which will greatly reduce your server load. So your website will load faster on your visitors’ territory, especially when they are repeat visitors.
Tip 6: Use Social Media
Try to build your presence on some of the best platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Post often daily on these websites and share your blog articles.
You also need to include social sharing buttons with your blog posts to make sharing easier for your audience. It will allow your blog visitors to share your post on different social platforms. This greatly increases the chances of your blog post going viral.
Tip 7: Internal Connection Strategy
The only key here is to link closely related articles. Your visitors may be interested in such related content and read more of your blog posts, which will increase your page views. It also increases the chances of visitors sharing content for your blog since they consider it valuable.
Tip 8: Become a Guest Blogger
Guest blogging is about creating content for other Web sites for mutual benefit. It helps you establish your authority in the world of blogging and attract more visitors to your WordPress website.
Becoming a guest blogger allows you to spread the word about your blog to new audiences and introduce organic traffic. It expands your portfolio and helps to develop or enhance your online reputation.
Tip 9: Pay for Traffic
Consider using Google Ads, Facebook Ads, Microsoft advertising, and other advertising platforms when paying to bring traffic to your blog. Be aware of your blog audience and use the most appropriate criteria to target it.
I would recommend setting a weekly budget for paid ads and tracking the performance of ads at weekends.
If you are happy with the traffic results, use the same criteria for next week. On the other hand, if ad performance is not in line with your expectations, try different criteria to reach your target audience.
Commenting on your WordPress blog is an incentive for all the hard work you do to create content and manage your website. It builds a name for your blog and improves its search engine ranking. All of this creates better user engagement and revenue.
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