If you work in real estate, you know exactly how competitive it can be. The good news is that having a professional website can be one of the best ways to stand out. With 93% of people starting their home search on the Internet, having a website has officially become a necessity. If you are able to build a strong online presence, you will likely see an increase in sales. Having a website is also a great way to boost your reputation and let sellers, renters, and potential home buyers know that you are the perfect person to do business with.
Read on to see six of them real estate web design tips that will help you attract more customers.
Implement a way to gain leads
Having a list of qualified leads is extremely important for anyone in the real estate industry. Having people’s contact information allows you to continue marketing your services even after they have left your website. Consequently, it is important that your website has a way to acquire people’s email addresses and / or phone numbers. As new properties appear, you will be able to send the information to anyone who may be interested. If you decide to publish a newsletter, having this contact information will also come in handy. The ultimate goal is to turn these contacts into customers.
Use high quality images
As a real estate agent, you should never underestimate the power of photos. Ads with high-quality images are more likely to grab attention than ads that don’t have images. It’s important to keep in mind, however, that you may want to hire a professional photographer to take photos of your listings. You should also keep in mind that listings aren’t the only thing you can include images of. Headers from you (and the rest of your team, if applicable) should also be included on your website.
Have a mobile-friendly design
About 90% of people around the world use mobile devices to browse the Internet. If your website doesn’t have a mobile-friendly design, you’re definitely losing business. The harsh reality is that people are likely to leave your website if they are unable to browse it from their mobile devices. From there, they will end up on one of your competitors’ websites. Fortunately, most web design agencies automatically create websites that work fine on phones and tablets.
Provide in-depth descriptions of each lesson
As mentioned above, most people now start their home buying journeys on the internet. When people visit your website to look at your ads, they want to get as much information as possible so they can decide which properties they want to go ahead and see for themselves. In order for them to make the most informed decision, it is important that your listings are complete and include all essential information. In addition to providing details about the property, you may also want to provide neighborhood information.
Include a blog
When some people hear the word blog, they automatically think of a personal website where people share their thoughts and feelings on various topics. In reality, however, the word blog can mean much more. In the business world, a blog is a place to share information that is important to your target audience. This information should answer questions they may have or address common weaknesses. It is important to keep in mind, however, that the purpose of a blog is to share information and not to market its services directly.
For example, you might want to write a blog post on a topic like “5 Home Renovations That Will Increase Your Property Value”. If you are able to provide your audience with valuable information, they will begin to see you as an authority on the industry, which will make them more likely to do business with you.
Share customer testimonials
Despite the popularity of the internet, word of mouth is still one of the best ways to attract new customers. The real estate sector is no exception. Highlighting customer testimonials on your website is a great way to promote yourself. In fact, this is one of the first things people will look for when visiting your website. It goes without saying that people will be more likely to do business with you if they see that other people have had great experiences.
The websites are real estate online
Websites are to the Internet what ownership is to the real world. Likewise, the more you invest in your website, the more it will be worth to your business. If you’re ready to accelerate your real estate job, these tips can help point you in the right direction. In Local SEO Search, you have the knowledge and experience to help businesses like yours grow. Contact us today to schedule a free consultation to learn more about our web design and development services.