The catering sector is a very competitive space. While some people think that a restaurant’s success relies solely on things like food quality and customer service, that’s not the case at all. Something as deceptively simple as a website can really make or break a restaurant’s success.
With the right website, you could see your business thrive in ways you never imagined. Let’s talk about five restaurant website design tips that can help you take your business to the next level.
Tell your brand story
As mentioned above, there are a lot of websites out there. There may even be hundreds of them in the same city as yours. Consequently, it’s important for people to know what sets you apart from everyone else. Your website is the perfect place to let people know. Your website should clearly represent your brand and your information page should tell your story. People are more likely to be drawn to places with a good story, so your website should highlight yours. The key is to get as many people to your restaurant as possible and then let your food speak for itself.
Use high quality images
Have you ever heard the phrase that people eat with their eyes first? According to science, there is actually some truth to this. People are more likely to want to try foods that suit them, so it’s important that the images on your website are eye-catching. You may want to enlist the help of a professional photographer to make sure you get the best photos possible.
Include important information
When people visit your website, there are some things they expect to see. Below is some of the important background information you should include so that people can get the most out of your site.
Thanks to the Internet, there are many people who like to search for menus before they even get to the restaurant. Consequently, it is important that your menu be added to your website and be easy for visitors to find. In addition to listing all the items you offer, it’s also a good idea to list the price of each item.
Having contact information on your website is important so that people know exactly how to contact if they have any questions and / or comments. This is especially important for restaurants that take reservations. Putting contact information on your website also makes your restaurant more professional.
Posting your working hours on your website is one of the most important things for you to do. After all, knowing when your restaurant is open and closed is key information for people looking to visit. You also need to make sure you update your schedules in case they change, for example during the holiday season.
In order for people to go to your restaurant, they need to know exactly where it is. It goes without saying that this information should be clearly marked on your website. Restaurants that have more than one location will all be listed on the website. It’s also nice to have a feature that allows people to see which locations are closest to them based on their address or postcode.
Design with local SEO in mind
Search engine optimization (SEO) is essentially what allows people to find your website using search engines. For example, if people in your area are looking for “the best restaurant near me”, you want your website listed at the top of the search results. This is why you need to consider local SEO when designing your website.
Keep mobile users in mind
Gone are the days when computers were the primary means of searching the Internet. The vast majority of people now use mobile phones and tablets to browse the web and this trend will continue. If people visit your website and see that it isn’t working properly on their mobile devices, they will likely leave. In the long run, this can lead to fewer people wishing to visit your restaurant.
Give your customers a great experience from start to finish
While it is true that food is the most important thing in any restaurant, the truth is that good food is not always enough to get people in or to keep them coming back. Most people are looking for a good all-round experience, and this starts with the quality of your website.
At Local SEO Search, we look forward to helping businesses like yours achieve their goals. Contact us today to schedule a free consultation to find out more about our web design and development services.