If you don’t keep in touch with your customer base, it can become easy for them to drift away. Newsletters are an affordable and effective way to check in with your audience.
However, you will need to put together well-designed newsletters in order to have the desired impact. Your newsletters should include engaging content, including images and written content. They should look very professional and aesthetically appealing, so people are encouraged to read them. Another thing to consider is the method you want to send the newsletters. Choosing the right platform can save you time and energy, especially if you have a large number of readers.
The good news is that there are a variety of platforms available that can help you craft great emails. These services can also make it easier for you to send newsletters.
Let’s take a look at some of the best newsletter platforms available:
This is a name that does not need to be introduced among digital marketers. HubSpot offers several powerful marketing platforms with valuable tools and features to help make any marketing campaign successful.
HubSpot’s email marketing tool includes easy drag and drop tools that make it simple even for beginners to write killer newsletters.
When you choose HubSpot’s email marketing tool, you’ll also have access to its powerful customer relationship management (CRM) platform. HubSpot’s CRM platform includes various email automation tools such as email follow-up tools and helps you personalize your newsletters.
The HubSpot marketing tool includes a free plan that provides access to some of the platform’s powerful email marketing features. The free plan limits users to 2,000 emails/month, while paid plans start at $50/month.
This is another well-known name among marketers – especially concentrated marketers who focus on email campaigns. Mailchimp uses a drag-and-drop email editor that helps almost anyone create professional-looking newsletters and emails.
Mailchimp also has A/B testing tools to help you fine-tune your campaigns and cross-device tools that ensure your newsletters look great on any platform.
The platform offers a selection of newsletter templates to help you get started and make it easy to manage your contact list. The platform allows you to automatically resend newsletters using different subject lines if the recipient has not previously opened the email.
Mailchimp offers a free plan that manages up to 2,000 contacts and sends up to 12,000 emails/month with limited access to other features. Paid plans start at just $11/month per 500 contacts with access to more services. Other plans range from $17/month per 500 users to $299/month per 500 users, which increase access to Mailchimp’s tools.
AWeber is a popular choice because it is so easy to use. It is another platform that uses drag-and-drop design technology that requires no coding knowledge. The software allows users to add carousels for a truly professional look.
The platform also includes tools that simplify list management and segmentation. AWeber has 6,000 royalty-free stock photos, and can be integrated with other platforms, including WordPress.
Some people may find that AWeber is not as advanced as other options and lacks some of the features they need. However, the platform is suitable for smaller companies and people just starting out with newsletter software applications.
AWeber offers a free plan that allows you to add up to 500 contacts. Paid plans start from $16.15 / month, and other pricing plans are available for users who need to manage more contacts.
4. Send blue
With a wide template gallery and efficient drag-and-drop design technology, Sendinblue is another platform that helps people create professional, aesthetically pleasing newsletters. It allows users to select display conditions that determine what content recipients see.
The software offers a range of features that help to send many newsletters automatically, including the ability to send them according to the time zones of the recipients. It also provides analytical tools to show how well your newsletters are performing.
Sendinblue offers a free plan that allows you to send up to 300 emails per day. Paid plans start from $25/month for the Lite plan and $65/month for the Premium plan with 20,000 emails/month. Each tier gives you access to more features, and prices go up if you want to send more emails.
GetResponse has been around longer than most other newsletter options, so they’ve had plenty of time to get it right. With the platform’s fluid design features, it’s easy to create stunning, professional-looking newsletters and emails.
Other features from GetResponse include lead segmentation and scoring features, autoresponders, and automated workflows. In addition, you can send your newsletters at the best times and take advantage of A/B testing tools.
The platform’s free plan allows you to manage up to 500 contacts with unlimited newsletters.
GetResponse also provides a basic plan from $12.30/month, a Plus plan from $40.18/month, and a Professional plan from $81.18/month, each of which allows you to have up to 1,000 contacts. Each plan offers access to more features than others, and you can pay more to manage more contacts.
Start Sending Professional Newsletters Today
Choosing the best newsletter software for you depends on several factors. These factors include the tools you need from the software, your technical ability, and how much you can spend.
As with any product, it’s a good idea to shop around before making any decisions. Most platforms offer free plans, allowing you to try them out first without paying a penny. If you need more advanced features or hope to scale at some point in the future, it’s probably best to look at platforms that can do more for you.
Image featured via Pexels.