If you do not keep in touch with your customer base, it may be easy for them to leave. Newsletters are an affordable and effective way to check in with your occasional audience.
However, you will need to put together well-designed newsletters so that you have the desired effect. Your newsletters should include engaging content, including images and written material. They should look extremely professional and aesthetically appealing, so people are encouraged to read them. Another thing to consider is how you would like to send the newsletters. Picking the right platform can save you time and energy, especially if you have a large readership.
The good news is that there are several platforms available that will help you make great emails. These services can also make it easier for you to send newsletters.
Let’s take a look at some of the best newsletter platforms available:
1. HubSpot
This is a name that need not be introduced among digital marketers. HubSpot provides a number of powerful marketing platforms with valuable tools and features to help make any marketing campaign a success.
HubSpot email marketing tool includes easy drag and drop tools that make it simple even for beginners to write deadly newsletters.
When you choose HubSpot email marketing tool, you will also have access to its powerful customer relationship management (CRM) platform. HubSpot CRM platform includes various email automation tools like follow-up email tools and helps you personalize your newsletters.
HubSpot marketing tool includes a free plan that provides access to some of the powerful email marketing features of the platform. The free plan limits users to send 2,000 emails / month, while paid plans start at $ 50 / month.
2. Mailchimp
This is another name that is well known among marketers – especially concentrated marketers who focus on email campaigns. Mailchimp uses a drag-and-drop email editor that helps almost anyone create professional-looking newsletters and emails.
Mailchimp also has A / B testing tools to help you fine-tune your campaigns and cross-tool tools that ensure your newsletters look great on any platform.
The platform offers a selection of newsletter templates to help you get started and make it easy to manage your contact list. The platform allows you to automatically resend newsletters using multiple subject lines if the email recipient has not previously opened them.
Mailchimp offers a free plan that manages up to 2,000 contacts and sends up to 12,000 emails / month with limited access to other features. Paid plans start at just $ 11 / month per 500 contacts for access to more services. Other plans range from $ 17 / month per 500 users to $ 299 / month per 500 users, increasing access to Mailchimp tools.
3. AWeber
AWeber is a popular choice because it is so easy to use. It is another platform that uses drag-and-drop design technology that does not require any coding knowledge. The software allows users to add carousels to a truly professional look.
The platform also includes tools that simplify list management and segmentation. AWeber has 6,000 duty-free stock photos, and can be integrated with other platforms, including WordPress.
Some people may find that AWeber is not as well developed as other options and does not have some of the features they need. However, the platform is suitable for smaller companies and for those who are just starting out with newsletter software applications.
AWeber offers a free plan that allows you to add up to 500 contacts. Paid plans start at $ 16.15 / month, while other pricing plans are available for users who need to manage more contacts.
4. Send blue
With an extensive gallery of templates and effective drag-and-drop design technology, Sendinblue is another platform that helps people create professional, aesthetically pleasing newsletters. It allows users to select display conditions that determine the recipients of viewing content.
The software offers a range of features that help to automatically send many newsletters, including the ability to send according to recipients’ time zones. It also provides analytics tools to show how well your newsletters are performing.
Sendinblue offers a free plan that allows you to send up to 300 emails a day. Paid plans start from $ 25 / month for the Lite plan and $ 65 / month for the Premium plan with 20,000 emails / month. Each set gives you access to more features, and prices rise if you want to send more emails.
5. GetResponse
GetResponse has been around for a while longer than most other newsletter options, so they had plenty of time to put it right. With the fluid design features of the platform, it’s easy to create great newsletters and emails that look professional.
Other features from GetResponse include lead segmentation and scoring features, autoresponders, and automated workflows. In addition, you can send your newsletters at the best times and take advantage of A / B testing tools.
The platform’s free plan allows you to manage up to 500 contacts with unlimited newsletters.
GetResponse also offers a basic plan from $ 12.30 / month, a Plus plan from $ 40.18 / month, and a Professional plan from $ 81.18 / month, each of which allows you to have up to 1,000 contacts. Each plan gives access to more features than others, and you can pay more to manage more contacts.
Start Launching Professional Newsletters today
Choosing the best newsletter software for you depends on a number of factors. These factors include the tools you need from the software, your technical capabilities, and how much you can afford to spend.
As with any product, it is a good idea to shop before you make any decision. Most platforms offer free plans, which allow you to try them out first without paying a penny. If you need more advanced features or hope to scale at some point in the future, it’s probably best to look at platforms that can do more for you.
Image featured by Pexels.
