Search engine optimization has become the backbone of any successful online marketing campaign. It can distinguish whether your business is found online or lost in the shuffle.
With 46% of all searches on Google including local intent, and 93% of customers using the internet to find a business in their local area, if you are a business dependent on local clientele, incorporating local SEO practices in your online marketing strategy is a must.
When done right, local SEO can help you dominate your competition, generate leads, increase website traffic, and grow your local customer base.
Local SEO experts have the knowledge and experience to rank your local business and its website high in search engines for keywords relevant to your business.
Top Benefits of Hiring a Local SEO Expert
While you may manage your SEO independently, navigating the intricacies of ever-evolving algorithms and best practices can be challenging, especially if you’re not familiar with all the nuances of SEO.
Getting it right from the start will ensure you have a solid understanding of what’s required and save you time and money in the long run.
Here are the top benefits of hiring a local SEO expert for your locally dependent business:
1. Greater visibility
When it comes to marketing your local business, visibility is key.
Optimizing your website for search engines and targeting the right keywords can increase your website’s visibility and reach more potential customers.
According to Digital Synopsis, 95% of search traffic goes to the first page of search engines, with the first search result getting a staggering 43.32% click-through rate.
There are many potential customers that you could lose if your website doesn’t rank high in search engines.
A local SEO expert can help you get the most out of your SEO strategy by identifying the right keywords for your business and developing a plan to rank your website on search engine results pages (SERPs). They are well versed in the latest SEO tactics and trends and know what it takes to get your website to the top of search engine rankings.
2. Increase in website traffic
One of the main goals of any SEO campaign is to increase website traffic. And an excellent local SEO expert can help you do just that.
By optimizing your website locally for the appropriate keywords and implementing a comprehensive SEO strategy, you will see a significant increase in relevant website traffic.
According to 99Firms statistics, 97% of users search online to find a local business, while 28% of all local searches lead to a purchase. There are a lot of potential customers you are missing out on if your website doesn’t rank high in search engines.
A good local SEO expert can help you increase your website traffic and convert more visitors into paying customers. They will target the right keywords and optimize your website to make it more visible in search engines.
3. Increased ROI
Return on investment (ROI) is the ultimate goal of any business and hiring a local SEO expert can help you achieve this goal. With a solid SEO strategy, you can expect a higher ROI for your marketing campaigns as more of your website traffic will convert into customers.
Local SEO experts have the knowledge and experience to help you get the most out of your investment and generate more leads and sales from your website. They know how to target the right audience, optimize your website for search engines, and create a campaign that delivers results. As your website ranking improves for targeted keywords, it will result in more traffic and exposure for your business, significantly increasing your ROI.
4. Greater control and enhanced communication
Hiring a local SEO expert gives you more control over your marketing campaigns and the ability to communicate directly with the expert responsible for delivering results. Easy access to an expert with knowledge and experience in SEO will help you make quick decisions and adjust your marketing strategy as needed.
Whenever you have a new idea, question or concern, you can easily request a business meeting and communicate with your SEO expert to get the answers and feedback you need. This direct communication can also help build a better relationship with your SEO vendor, fostering trust and transparency.
You will also have access to a wealth of knowledge and experience, which you can use to improve your website and optimize it for search engines. This increased control and communication will help you develop a long-term SEO strategy that delivers results.
5. Increased brand authority and awareness
One of the main goals of any business is to build authority and trust with its customers.
A local SEO expert can help you achieve this by improving your website’s domain authority, visibility and reach, helping you rank higher in search engines for relevant keywords.
You will gain more exposure and authority with your target audience as you rank higher in the SERPs. Local SEO experts also understand the importance of brand awareness and will work to improve your website’s visibility on the web.
They will create a comprehensive marketing strategy including link building, review generation, social media and PR outreach to help you build authority and trust with your customers. This increased visibility and authority will increase your company’s bottom line and help you achieve your long-term goals.
Takeaway key
Hiring a local SEO expert can offer your business a wide variety of benefits, including increased traffic, exposure, and authority.
Optimizing your website for search engines and targeting the right keywords can get you better results with less effort. You will also have access to extensive knowledge and experience, which you can use to improve your SEO strategies for more leads, traffic and conversions.
LocalBiz Guru is a full service internet marketing agency based in Cleveland. We offer cutting-edge digital marketing solutions for small and medium-sized businesses to improve their visibility and positioning in the SERPs.
Contact us today to find out more about our services and how we can help you achieve your business goals.
