As a dentist, you know a lot about teeth, but marketing is probably not your experience. That’s why you should look for a dental SEO agency that can help you.
However, it is important to avoid making common mistakes. Many clinics choose the wrong agency because they don’t invest enough time to find the right one. This can lead to frustration, wasted money, and lost growth opportunities.
In this blog post, we will discuss the five most common mistakes clinics make when choosing an SEO agency. By avoiding these mistakes, you will be able to find the perfect partner for your business!
Don’t set goals for your marketing
Before you start looking for an SEO agency, it’s important to take a step back and evaluate your goals. What do you want to achieve with your digital marketing? Are you looking to increase sales of a specific procedure or just want new patients in general? What types of patients are ideal for your clinic?
Once you have a good understanding of your goals, you can start looking for an agency that can help you achieve those specific goals. It is also important to remember that SEO is an ongoing process, so you will need to find an agency that is willing to work with you on an ongoing basis.
By taking the time to set clear goals and find the right agency, you can make sure your SEO campaign is successful.
Choose an agency based on the price alone
The second mistake many dentists make when looking for a dental SEO agency is that they only compare experts based on price. Price is not a good indicator of which marketing partner is best for your business.
You want someone who knows your needs as a small business and can provide clear value for your investment. A good dental SEO agency will be able to offer a bespoke solution that meets your specific needs and helps you achieve your marketing goals.
You should also look for other important characteristics: Does the agency communicate well? Do you feel valued as a small business or neglected due to your size? Are there any clear results with other small businesses that give you confidence?
When you look at the whole picture, you will be able to see if the price the agency charges makes sense compared to the value you are receiving.
Choose an agency that promises instant SEO results
Anyone who has ever attempted to improve their website’s search engine rankings knows that it is a long and difficult process. Although there are a number of agencies that claim to be able to get immediate results, the truth is that this is simply not possible.
The only way to achieve sustainable results is through hard work and patience. However, some agencies will use short-term tactics that could provide a quick rise in rankings, but these methods are often called black hat because they violate the terms of service of most search engines.
If someone uses black hat methods on your website, you could be penalized, which could result in the complete removal of your site from the search engine. Therefore, it is important to choose an agency that only uses white hat methods if you want to avoid penalties.
Look for a marketing agency that makes realistic promises and is clear on how to get results.
Thinking you can do SEO on your own
One of the most common mistakes dental practices make is believing you can handle SEO on your own. Unfortunately, between managing day-to-day operations and visiting patients, most dental practices simply don’t have the time or skills to succeed in SEO.
And while it may seem like a simple task, the reality is that SEO is an ever-changing field that requires constant attention and monitoring. As a result, dental practices often end up spending more time and money making mistakes than they would if they had worked with an agency from the start.
By partnering with an experienced and reputable SEO agency like Local SEO Search, you can rest assured that your dental website will be optimized for success while you focus on what you do best.
Local SEO research can help you succeed
So how do you choose the best SEO agency for your dental practice? Avoiding these common mistakes. Make sure you set marketing goals, seek overall value, avoid unrealistic promises, and don’t try to create your own DIY marketing.
Local SEO Search has the experience and expertise to help you dominate your local search results and attract more patients through your door. We’ve helped thousands of small businesses succeed, and we’d love to put our experience to work for you too.
Contact us today to get started!
