Many people believe that UX design is all about creating slick, attractive images and excellent user flows. While these are worthwhile, UX designers do much more than that.
UX writing is an essential skill for developing an app or solving a UX problem for a client. UX writing is when we craft UI text to communicate with a product / service user. UX writing includes valuable text like instructions, buttons, menus, just-in-time alerts, etc.
This article will analyze what you need to look at even before you start writing. Next, we’ll explore ten crucial UX writing tips that every UX designer should know.
Practical Tips and Tricks to Improve Your UX Writing
As with UX design in general, UX writing is about achieving a goal. Think of a wire frame you have created: The first thing you do when designing is to identify the right problem and try to find the right solution. Same for UX writing.
Therefore, before you start writing, make sure:
- The IS UX Problem;
- Understand the goals of the client’s digital product;
- Are you familiar with the target audience;
- Let the style and ton guth you should use.
Once you are familiar with all of the above, you are ready to start writing. Let us explore all the tips and tricks you can follow to improve your UX writing.
1. Be Concise
Here is one of the most important tips for UX writing. UX designers should always look for the shortest route from point A to point B. Not only is this true of UX writing.
So concise is about shortening your sentences and writing only what is necessary. This way, you get a better user experience. Remember that most people tend to do quick scans rather than actually reading.
2. Be clear and helpful
If you are concise, the text you write will be clear and valuable. Because our goal is a strong user experience, you should avoid being wordy. Our text must be helpful to the reader. What does a user need to know about the product or service?
All you have to do is anticipate what users want and worry about. Then, by analyzing your target audience, you can easily remove unnecessary text and make your UX text clear and useful.
3. Be Positive
You want the user to feel positive when they first come into contact with your digital product. Well, for the target audience to be positive, your writing must also be positive. To achieve this, you should avoid negative remarks.
Of course, this is not a rule that you must always follow. For example, “nor” is not always abused as you can use it for emphasis. However, try to avoid such words when describing your product or service.
4. Be Consistent
Consistency is about adhering to the guidelines you (or a client) set at the beginning of the UX project. Your UX text must always match the style and tone you have chosen.
Try to pay attention to detail. For example, for numbers, you can write 2,000 following, 2.000 following, and 2000 after. Whichever you choose, as long as you remain consistent throughout the project.
5. Use Active Voice
While it’s not always wrong to write in the passive voice, the active voice is usually more helpful for UX writing. Your text will be more accurate, tailored to your audience, and more powerful with the active voice. And when your written text is clear and powerful, it also becomes more engaging.
6. Don’t Find a Word
In most cases, when you are writing, you believe that your text is clear and valuable. And that is reasonable. However, it makes sense to reread your text and delete all filled words.
Adjectives and adjectives are usually unnecessary, and you can remove them from your UX text.
7. Choose Strong Verbs
But if you do not have adjectives and adjectives, how can you emphasize and strengthen your text? All you have to do is use the correct persuasive verb. Strong verbs help you form strong CTAs without being wordy.
8. Use the Word “You”
Now that we’ve mentioned CTAs, there’s nothing more convincing than the word “you.” Words and phrases like “you,” “you will,” “you,” “you have,” “your,” “me,” etc., are the best way to connect with your target audience and let for them to be ahead of a character on your UX Journey Map.
9. Avoid Exclamation Articles and Points
While it may seem strange, you do not need to use articles to make people understand what you are saying. Same for exclamation points. Of course, you can use exclamation points for emphasis, but not always. Save them for the most exciting aspects of your project.
10. Do Not Use UX Writing to Express UI
This is a widespread mistake made by UX designers. If you need to convey an interface element of your design with text, there is probably something wrong with the design.
Remember, UX text is not about explaining your user interface; it’s about providing valuable and transparent information about your digital product.
You should keep in mind that the tips above are only guidelines and not strict rules. For example, there are occasions when the passive voice or exclamation point should be used in UX writing. Anyway, you will be one step closer to your goal if you make sure that your UX text is concise, clear, valuable and consistent.
Image featured by Unsplash.